DB Netz AG

Challenge

The existing DB website for the Emmerich-Oberhausen expansion line was characterized by a great deal of outdated information that was no longer relevant. Page content was sometimes duplicated, and website visitors were virtually overwhelmed by the uncoordinated wealth of information. In addition, the site’s operating concept was deeply nested in some areas, which made orientation and navigation difficult.For the new website, the first thing to do was to fundamentally revise the information architecture. With a focus on relevant and up-to-date content, visitors needed to be able to find the desired page content quickly and easily through smart navigation. In addition, the new site was to be redesigned with a modern, contemporary look in line with Deutsche Bahn's corporate design guidelines.

Results

With the relaunch of the website for the expansion of the Emmerich-Oberhausen line, Basilicom created an informative platform in just six weeks that guides interested parties through the information with clean user navigation and a clear focus on relevant content. In addition, the new website is impressive thanks to a fresh, modern look in Deutsche Bahn’s corporate design, including an optimal responsive display.The Pimcore-based CMS enables editors to easily maintain website content intuitively and with minimal effort. With our WYSIWYG approach, we also transported the look of the website into the CMS, thereby immediately providing an extensive library of flexible page templates and modules for any further expansion of the site.