We’re driving Deutsche Bahn’s green transformation forward

Deutsche Bahn AG is Germany’s largest rail company and has also been active internationally for many years. DB AG implements numerous digitization projects and thus invests, among other things, in the future of the rail network.

For environmentally-friendly travelers, getting around by train is a welcome option. But Deutsche Bahn offers them even more: the website we created for the "Das ist grün" campaign chronicles exactly how the company is achieving its green commitments. The site offers engaging multimedia content that the Bahn editorial team can now easily create.

Pimcore Gold Partner
Customer
  • Deutsche Bahn AG
Solution Partner
Products Used
Visit Deutsche Bahn

Customer Key Facts

338.000
Employees
44.4
Bn. Euro Turnover
4.7
M. Customer
Challenge

One website. All the information. "This is green."

As the central digital touchpoint of DB's "Das ist grün" campaign, a new website had to be developed that would fit seamlessly into the company’s nationwide communications. As part of the relaunch, editors needed more flexibility in the ways they engage readers. In addition, the website needed to be established in the long term as a medium for documenting the rail company's numerous environmental projects. To this end, we created an easy-to-understand and flexible content management system that allows Deutsche Bahn's editorial team to work independently.
Solution

A scalable, intuitive content hub for all DB environmental projects

Information on more than 160 of Deutsche Bahn's environmental protection measures is now collected in a central content hub, offering website visitors interesting background knowledge about these environmental initiatives. Editors can use the platform to manage multimedia content, such as videos from a nationwide campaign, event images, and work by well-known poetry slammers. Interactive graphics and applications have also been integrated into the hub. It’s now easy for editors to create engaging web content.
Results

A flexible modular system for editors

With more than 35 modules, DB editors now have a versatile toolkit to independently produce exciting multimedia content in two languages simultaneously. We developed the CMS based on Pimcore and a modern user interface in an agile manner in just two months. We paid special attention to the platform’s design and user-friendliness, which is, of course, hosted using electricity from renewable sources. The project’s success is in the numbers; directly following the new site’s launch, key figures for visitors, visit duration, and pageviews skyrocketed and have since remained at sustainably high levels.

Key Results

+200%
Website visitors
35
New content mudules
160
Environmental protection measures

Read more Pimcore success stories

Safari tour operator centralizes product data and manages experience

Rhino Africa is a luxury safari tour operator with 175+ employees based in Cape Town, South Africa. The company uses Pimcore to consolidate its travel-related product data and for digital experience management.
PIM/MDM, DAM, DXP/CMS, Digital Commerce, CDP, Travel & Hospitality

Railway Company Uses Digital Signage for Instant Updates

Deutsche Bahn is the second largest transportation company in the world and the largest railway operator and infrastructure owner in Europe. Pimcore improves their productivity and CX.
DXP/CMS, Transport & Logistics

Achental Efficiently Manage 4 Township Websites in 1 System

Achental is a region located between Munich and Salzburg that is known for its lakes, rivers, mountains, meadows, and forestry – making the region a beautiful piece of nature.
DXP/CMS, Travel & Hospitality

Hotel Group Is Serving up New Bookings With Multiple Websites

With more than 120 hotels in Germany, the Netherlands, Belgium, Austria, Great Britain, Spain and Cyprus, the GCH Hotel Group is one of the leading hotel management companies in Europe. 
DXP/CMS, PIM/MDM, Travel & Hospitality

100 000+ businesses trust Pimcore. Discover our 250+ favorite success stories.