Case Study: We’re driving Deutsche Bahn’s green transformation forward
Deutsche Bahn AG is Germany’s largest rail company and has also been active internationally for many years. DB AG implements numerous digitization projects and thus invests, among other things, in the future of the rail network.
For environmentally-friendly travelers, getting around by train is a welcome option. But Deutsche Bahn offers them even more: the website we created for the "Das ist grün" campaign chronicles exactly how the company is achieving its green commitments. The site offers engaging multimedia content that the Bahn editorial team can now easily create.
Customer Key Facts
One website. All the information. "This is green."
A scalable, intuitive content hub for all DB environmental projects
A flexible modular system for editors
With more than 35 modules, DB editors now have a versatile toolkit to independently produce exciting multimedia content in two languages simultaneously. We developed the CMS based on Pimcore and a modern user interface in an agile manner in just two months. We paid special attention to the platform’s design and user-friendliness, which is, of course, hosted using electricity from renewable sources. The project’s success is in the numbers; directly following the new site’s launch, key figures for visitors, visit duration, and pageviews skyrocketed and have since remained at sustainably high levels.