Case Study: Improved Product Information Management Process for Domest Multibrand Sales & Services
Domest Multibrand Sales & Services is a Dutch company with a large parent company in Düsseldorf, Germany (GGV/Exquisit Deutschland).
Domest Multibrand Sales & Services has had three different brand websites, which were being managed separately. The client also has to manage product data separately. But with growing business demand, it was getting challenging to organize product data and web content on different websites. So, they need a consolidated PIM system with CMS capabilities to solve their challenges.
Customer Key Facts
The client was dealing with complex data models for their different types of products. But it was becoming quite challenging to manage the growing complexity of products. The primary requirement was to improve B2B ordering process and implement a robust system that can help create dynamic product catalogs. The system should be integrated with their current ERP and warehouse system with the capability to manage multiple sites. Along with that, the client also wanted to import all historical sales data in one place.
Domest Multibrand Sales & Services approached the Pimcore Silver partner Minds Task Technologies to implement the desired solution. After analyzing all the requirements, the client zeroed in on the Pimcore Platform as it was the right fit for their CMS, PIM, CRM, and customer portal needs. Using this single platform, they can solve many challenges. Minds Task Technologies developed an internal sales portal in Pimcore to make the B2B ordering process smooth. All product inventory managed from ERP can now be managed in the Pimcore Platform, and sales guys can order products directly to their customers by using a front-end secured interface in Pimcore. The client has also built a customer Portal in Pimcore to address customer queries and support. It includes an intuitive front-end interface that was separately built for customers and the internal users to take care of customers complaints and internal ordering requests.
With the newly built system using the Pimcore Platform, the client is now able to manage all four website content very quickly from a single setup. Overall product catalog management process has improved. With a streamlined internal product ordering system, sales guys can manage their work schedules more accurately and efficiently. Customer complaints are now swiftly managed and resolved with a newly built customer portal, thus improving the overall customer satisfaction rate.