Case Study: Eagle Brand Streamlines Digital Product Offerings
Eagle Brand is a leading producer and marketer of canned, sweetened, condensed, and evaporated milk products. The company markets and distributes products through retail grocery channels, including mass-merchant retailers, club stores, foodservice, U.S.military, and private label business.
Eagle Brand was using disparate systems to house and publish their images, products, recipes and historical information, which precluded an enterprise-wide view of digital assets. Their PIM, DAM and CMS platforms were all segregated and created a huge risk of opportunity being lost in data silos. This also impacted the speed and accuracy of service to customers, hampering productivity, and overall ROI and vision of the company. In addition, any small change on the website requires a long turnaround time as there was a high dependency on the agency partner to make changes live.
Eagle Brand needed a solution that could combine PIM, DAM, and CMS in a single-source and that would allow them to easily update their website independently. With product offerings frequently changing and expanding, updates to their website were constantly needed.
„We wanted to find a product that could help us consolidate our digital assets, as well as execute our specific needs. Pimcore solved both the challenges for us.“
Team Lead, Eagle Brand
Eagle brand was advised to choose Pimcore, a solution that could easily integrate CMS, PIM, and DAM functionalities in one single-source suite. With the new solution, they could update their website by themselves, as and when needed, by making changes on their website in real-time.
For the various grocery branches that they distribute and market to, this meant that they had instant access to updated data. The products were well-organized and it was very easy for customers to find exactly what they were looking for.
The new and robust solution helped Eagle Brand expand their product offerings globally. Pimcore helped them to achieve increased customer satisfaction, improved market share and sales, and a decrease in costs associated with operating several different solutions at once. Because the product is so efficient, they achieved an improved time to market and thus happier customers. Also, since they could easily update their website, they saved significant time which they could re-allocate to more important business initiatives. With happier clients, they were easily able to build their brand in the market which led to more business, increased sales, and ultimately revenue which in turn resulted in more prosperous and successful business.
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