Etap Lighting

Solution

Integrations of Siemens PLM and Luminaire engineering software paved the foundation for a very detailed and complex data model. Next to this, we incorporated the business-driven attributes with the DAM to deliver a holistic view of the product information. On the outgoing channels, we extended the Pimcore API to facilitate product information towards the online catalogue built with Drupal. Next to this Pimcore is used to generate tender templates with product information in a Word format mainly for supporting the sales division.Herwig Peeters, Digital Marketing Analyst at ETAP says: "Pimcore is a breeze to work with compared to our previous system. The interface has a much clearer structure, allows us to alter information easily, and provides us with actionable insights about our data-health. More importantly, we have decreased the time-to-market of product information since launching a product with Pimcore is as easy as 123."