Etap Lighting

Manufacturing PIM/MDM DAM Data Centralization Global Belgium

42 600

ProductAttributes2

150 000

DataObject

Overview

ETAP is a Belgian lighting company, global provider of high-end, energy-efficient solutions for professional spaces worldwide.

Customer Key Facts

33

Mio. Euro Turnover

248

Employees

Challenge

The industry of operation requires a high standard of data quality. Lighting engineers and architects depend on very specific and detailed information about how a particular product operates. This translates to a very complex and granular data model that requires input from several production applications and further enrichment from multiple divisions within the company. The challenge at ETAP was to replace an outdated rigid PIM/DAM system with Pimcore. The proposed PIM solution had to interface with industry-specific software applications like Siemens PLM and Lumcalc. Next to this, it had to consolidate marketing information and assets and offer this to the Drupal website for consumption. At last, the solution had to provide an answer to the generation of tenders in a Word format for sales purposes.

ETAP D11R1 LED recessed luminaire product detail page with application specifications and downloads

"As an implementation partner, Studio Emma knew exactly how to fulfill our expectations within time and budget. During the project, we enjoyed the close line of communication and guidance which resulted in solid project delivery and the beginning of a long-term partnership. Above that, they know very well what they are talking about and do not sell hot air."

Herwig Peeters

Digital Marketing Analyst, ETAP

Solution

Integrations of Siemens PLM and Luminaire engineering software paved the foundation for a very detailed and complex data model. Next to this, we incorporated the business-driven attributes with the DAM to deliver a holistic view of the product information. On the outgoing channels, we extended the Pimcore API to facilitate product information towards the online catalogue built with Drupal. Next to this Pimcore is used to generate tender templates with product information in a Word format mainly for supporting the sales division.Herwig Peeters, Digital Marketing Analyst at ETAP says: "Pimcore is a breeze to work with compared to our previous system. The interface has a much clearer structure, allows us to alter information easily, and provides us with actionable insights about our data-health. More importantly, we have decreased the time-to-market of product information since launching a product with Pimcore is as easy as 123."

Results

As of today, ETAP enjoys an efficient product enrichment workflow, which has strongly improved the time-to-market of high-quality product information. Having their product information, and digital assets, managed in one solution enabled them to easily provide data access to consumers, and employees by offering one source of truth.

Key Results

42 600

ProductAttributes2

150 000

DataObject

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Etap Lighting

Customer Key Facts

33