Case Study: Consolidation of 22 websites boosts digital marketing for nursing home
The Ev. Altenhilfe Gesundbrunnen is a large provider of diaconal work for the elderly in Germany. With 22 old hospices and 7 outpatient services; day nursing homes and assisted living facilities, they work for more than 2,000 people in need of care and assistance.
Ev. Altenhilfe Gesundbrunnen needed a seamless conversion of 22 websites into a CMS, which the 25 editors could operate with little training and with ease.
This is where Pimcore stepped in with Pimcore CMS. Now, the central website points to the individual locations through a geocoded map. Pimcore set in place additional security parameters that authorized and defined the permission levels for editors so it's easy to update. Not to mention, there was a significant improvement in search engine optimization by improving the path structure and consistent verbiage on the individual websites.
The existing Typo3 website was tough to maintain by various editors because the structure was very confusing due to all the outdated plugins. All the additional time editors spent trying to figure out how to update the site cost the company unforeseen CMS costs. Not to mention, this wasn’t the only site limitation. The lack of editing capabilities also affected the site design and functionalities.
The site was not responsive to mobile devices, providing an incomplete experience for the mobile users making it challenging to obtain site goals. It had limited site features for the end users, and there was little to none search engine optimization efforts.
It was easy for Pimcore to identify and streamline the editing process with Pimcore CMS.
Local commerce: The website points to the individual geographic position.
The designated editors can easily edit all content pages with the new security and editorial parameters that streamline the editing process.
The site provides a complete customer journey whether you are on your desktop, tablet or mobile device. Therefore, increasing the time spent and the volume of visitors visiting the site.
Which led to an increase in online registration for further education courses and room reservation.
DR. WOLFF is a cosmetic manufacturer specializing in the research and development as well as the marketing of innovations and highly effective products under brands such as Alpecin®, Plantur®, ALCINA®, Biorepair® and Karex®.