Case Study: eye-oo - Impression #1

Case Study: A Project "only for Your eyes"

eye-oo is a company with a double soul: it is both a platform for online sales and "in-store testing" of glasses of all brands, and a company that offers digital services to optical stores.

The intent of eye-oo was to present itself on the market as a "platform" for the sale of luxury sunglasses and eyeglasses, which could offer opticians an innovative affiliate service, based on an omnichannel experience.

Logo: eye-oo
Logo: Sintra Consulting
Pimcore Gold Partner
Customer
  • eye-oo
Solution Partner
Industry
Products Used

Customer Key Facts

65
Locations
+30
Daily Orders
Challenge

Become a reference in the online market

The aim is to become a reference in the online market but, thanks to a wide catalog and constantly updated technological solutions, also to promote a digital experience fort the relationship that customers have with the physical stores of the optical partners. To achieve these goals, Sintra proposed SOH, the Pimcore-based solution created to make sales flows more efficient, harmonizing and distributing information for omnichannel sales, and supporting companies in creating Phygital Experience processes.
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"The goal of all affiliates of the eye-oo project is to improve their online presence, both in terms of the quantity of items for sale and the technological quality of their site. For opticians, as well as for all the realities of physical retail, it is increasingly important to engage new customers in digital, showing the services offered by their stores and offering a wide choice of products"
Aaron Jacopo Perelli , COO, eye-oo
Solution

The goods are dynamically managed according to the orders received

The project was initially built from a "repository", realized through a flexible theme for optical brands. eye-oo, in fact, offers its services to affiliated stores throughout Italy: all eCommerce have SOH integrations - acronym for Sintra Omnichannel Hub - with Kering and Bludata and allows to centrally manage the catalog, stocks and dropshipping logic. The goods are not physically in a central warehouse, but are dynamically managed according to the orders received. The platform, thanks to cloud services, is very flexible and allows to adopt smart solutions that meet the needs of brands and opticians.
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Results

Optimized resources thanks to the new eCommerce

eye-oo eCommerce today allows to optimize resources, without having to worry about management from a technological point of view. Pimcore based SOH integrations help to manage the catalog from a single platform and have it available to all eCommerce and affiliate channels.
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Key Results

95 000
Product attributes
460%
Increased Website Traffic

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