Case Study: Familas Beautiful Shopping World – From Now on Online!

The famila Nordwest supermarkets are represented by 20 sales locations in northern Germany. The idea behind the company is to create a uniform nationwide brand that convinces with regionality.

Customer centricity and service are part of the brand image of the famila Nordwest supermarkets - and thanks to the Junge Haie, this also applies to their new online presence. They relaunched the website for famila Nordwest - and created a user-centric brand experience through many exciting features.

Pimcore Gold Partner
Customer
  • FAMILA-Verbrauchermarkt GmbH
Solution Partner
Industry
Products Used
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Customer Key Facts

2 200
Employees
76 000
Products
20
Stores
Challenge

Online as well as offline: Bringing familas identity to the Internet

A customer-friendly and regionally appealing shopping atmosphere is part of the famila stores' brand image. It is clear that the website of famila Nordwest must also correspond to this image. The task was therefore to create a user-centric website that was mobile-first and fully responsive, but still retained its regional charm. The Junge Haie GmbH managed the relauch of the famila-nordwest.de website and completely relaunched the site.
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Solution

Customer friendliness at the heart of the website

After the content management system based on Pimcore was set up, the website layout was created. When selecting a market, the user is shown the market in his vicinity based on the postal code or by geolocation. The market is saved for the user after leaving the website. A notepad function was used for the shopping list, which saves the customer's entries locally on the website. An editorial section was added to the recipe world. The recipes are taken from famila's database and enriched in the CMS. With the sweepstakes plugin, famila can create and maintain sweepstakes. The customers' participation data is stored in Pimcore and can be exported by famila. Thanks to the event module, famila can set different event types and provide them with a visibility period. Automatic mailings from the Pimcore system confirm the registration for the event to the customer.

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Results

Ready for the digital shopping world

The result is a mobile-optimized website that reflects famila's diversity and customer centricity online as well and offers customers an extra level of performance, service and content for customer retention. From the stored market finder and the shopping list to the "Recipe World", events or the customer magazine "MyTime" - the new development is an added value for the customers and, thanks to the technically comprehensive solutions, also for familas' editors. All these functions are designed in a multisite setup so that they can also be used for other websites without long development cycles.
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Key Results

↑
Increased Website Traffic
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Reduced Bounce Rate
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Increased Customer Loyalty
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