Case Study: Familas Beautiful Shopping World – From Now on Online!
The famila Nordwest supermarkets are represented by 20 sales locations in northern Germany. The idea behind the company is to create a uniform nationwide brand that convinces with regionality.
Customer centricity and service are part of the brand image of the famila Nordwest supermarkets - and thanks to the Junge Haie, this also applies to their new online presence. They relaunched the website for famila Nordwest - and created a user-centric brand experience through many exciting features.
Customer Key Facts
Online as well as offline: Bringing familas identity to the Internet
Customer friendliness at the heart of the website
After the content management system based on Pimcore was set up, the website layout was created. When selecting a market, the user is shown the market in his vicinity based on the postal code or by geolocation. The market is saved for the user after leaving the website. A notepad function was used for the shopping list, which saves the customer's entries locally on the website. An editorial section was added to the recipe world. The recipes are taken from famila's database and enriched in the CMS. With the sweepstakes plugin, famila can create and maintain sweepstakes. The customers' participation data is stored in Pimcore and can be exported by famila. Thanks to the event module, famila can set different event types and provide them with a visibility period. Automatic mailings from the Pimcore system confirm the registration for the event to the customer.