Pimcore for Fashion Today MEN

Breaking new ground is the be-all and end-all of the fashion industry. FT digital GmbH has been operating the German-language online trade magazine FASHION TODAY MEN for years.

Business Needs

Due to the ongoing Covid 19 pandemic, the economic exchange between trade and industry, e.g. at trade fairs, is severely limited. With the online trade fair tool Wexpo by Intera, a possibility was created with which fashion labels can present their current collection to a wide variety of retailers.

Pimcore Solution

„We are very happy that Intera, even in such difficult times, is there for us in a fast and agile way. We were able to get up and running quickly with Wexpo; the platform shows super performance and is attractively designed.“
Markus Oess, Managing Director and Editor-in-Chief
The goal was to create a B2B platform that is compact and informative. Buyers should find collection reports, pictures, videos and website as well as contact persons of the presented brands for direct contact. With Intera's custom Pimcore solution, this was a breeze.

Business Results

Für die Umsetzung nutzte das Entwickler Team aus Hanau Pimcore. Eine Open Source Software, welche für Contentmanagement entwickelt wurde. Intera konnte jedoch bei der Installation der Pimcore Instanz auf viele Basisfunktionen zurückgreifen, sodass die Ausstellerinformationen durch das klar strukturierte Assetmanagement schnell und einfach in Position gebracht werden konnten. Darüber hinaus wurde großes Augenmerk auf das Responsive Design gelegt, um so von jedem Endgerät das beste Erlebnis gewährleisten zu können.
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  • Fashion Today MEN
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