Case Study: Ferplast - Impression #1

Case Study: A Faster Website to Boost Pet Care Business

Ferplast is a company that has been offering the best solutions for pet care for over 50 years. As a family business it has established itself all over the world.

With the increase of volume in the business, the need to have an easier to use and modern website arose. To simplify internal processes and offer customers a personalised browsing experience.

Logo: Ferplast
Logo: Sintra Consulting
Pimcore Gold Partner
Customer
  • Ferplast
Solution Partner
Industry
Products Used

Customer Key Facts

12
Locations
4 000
Products
85
Countries
Challenge

The migration from a platform to another

The project began with a platform migration from Magento to Shopify. Giving the ability to: -customise the checkout to improve the buying experience. -clone the store to new Shopify instances; automate marketing campaigns and the “look & feel”. -use "custom" payment methods.
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Solution

Pimcore to manage alla data

The project proposed by Sintra consists of three parts: Shopify eCommerce as a sales channel; PIM/OMS, where the data resides; cloud integration to make custom integrations. The solution to the customer's needs was identified in the creation of a multi-domain, multi-room and multilingual structure on Shopify. This solution allows an intelligent automatic management of redirects in all languages, the configuration of cross-domain tracking in Google Analytics, the implementation of advanced tracking with Google Tag Manager and the correction of all errors and technical warnings suggested by Google Search Console.
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Results

A site easier to navigate and a significant increase in turnover

The results of the new platform were immediately tangible. Over the course of 12 months, turnover increased by 38% and the order conversion rate rose to 18%. The site is easier to navigate and allows a greater personalization of the user experience.
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Key Results

4 325
Product attributes
18%
Increased conversion rate

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