Case Study: A Faster Website to Boost Pet Care Business
Ferplast is a company that has been offering the best solutions for pet care for over 50 years. As a family business it has established itself all over the world.
With the increase of volume in the business, the need to have an easier to use and modern website arose. To simplify internal processes and offer customers a personalised browsing experience.
Customer Details
Customer Key Facts
12
Locations 4 000
Products 85
Countries Challenge
The migration from a platform to another
Solution
Pimcore to manage alla data
The project proposed by Sintra consists of three parts: Shopify eCommerce as a sales channel; PIM/OMS, where the data resides; cloud integration to make custom integrations. The solution to the customer's needs was identified in the creation of a multi-domain, multi-room and multilingual structure on Shopify. This solution allows an intelligent automatic management of redirects in all languages, the configuration of cross-domain tracking in Google Analytics, the implementation of advanced tracking with Google Tag Manager and the correction of all errors and technical warnings suggested by Google Search Console.
Results
A site easier to navigate and a significant increase in turnover
Key Results
4 325
Product attributes 18%
Increased conversion rate