Case Study: Franz Kraler - Impression #1

Case Study: Omnichannel Product Activation

A noble family that has changed the way people in Tyrol and other places think about luxury. Franz Kraler has made shopping an exclusive and social experience in boutiques surrounded by the Dolomites

The property wanted to put all of the product information into one digital container so that they could make an accurate product feed for their b2c and b2b commerce platforms. Jakala created a Pimcore solution to handle various types of data while keeping simple to use.

Logo: Franz Kraler
Logo: Jakala (fka. H-Farm)
Pimcore Gold Partner
  • Franz Kraler
Solution Partner
Products Used
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Customer Key Facts

Mio. Euro Turnover
60 000
Exclusive Brands

How to create and maintain a huge catalog

Managing different digital sales channels (both business-to-business and business-to-consumer) can be really hard for a fashion store that sells more than one brand. This is especially true when you consider the size of the catalog, the depth of the range, and the rules that the Maisons of the luxury system set for how to present products.

Making a consistent product feed

Jakala set up a PIM/DAM solution for Franz Kraler that lets them manage all product information (photos, videos, product sheets, prices, and language localizations) from a single point and create different product feeds for each sales channel they use now (commerce b2b and b2c) and for any future channels they might use (e.g., marketplace).


A single source of truth

Using the sophisticated PIM/DAM platform from Pimcore, we created a brand product experience. We created a strong solution that gave companies the ability to easily manage all of their product information from a single location, including multimedia assets, descriptions, variants, prices, and currencies. The days of battling with jumbled data and manual updates across nations and languages are long gone. With the help of our platform, companies easily streamlined their operations and took complete control. They effortlessly switched between markets, updated product information, and ensured consistency. Our platform reduced redundancy, streamlined processes, and freed up valuable time. Businesses were able to optimize their global strategies thanks to real-time insights and thorough reporting. We gave security top priority and put in place strong safeguards to guard sensitive data. Businesses have experienced the future of product information management and have found new levels of success thanks to our PIM/DAM platform.

Key Results

Reduced duplicate data
Time Saved in Data Verification
Reduced Catalogue Editing

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