Case Study: Love at first sight: Individuality Becomes the Standard

The Freifrau Manufaktur combines design, functionality, materiality, and individuality in its seating furniture. This is exactly what the website relaunch was supposed to do, which we implemented for the brand with the favorite item
guarantee. Since 2012, the brand Freifrau Manufaktur creates and produces timeless furniture together with a team of renowned designers and newcomers with attention to detail. Every item is unique and individual.

Every customer gets their own personal seating furniture. The manufactory attaches great importance to this closeness to customers, because in the end what counts is that they are happy with their new piece of furniture for a very long time. In the course of a website relaunch, the challenge was to retain this individuality, which is the core of the company, while advancing the digitalization of the company. The new website based on Pimcore combines both centralized maintenance of data with the feeling of individualization for the customer.