Frigotechnik Handels GmbH

Challenge

Due to the constant expansion of the product portfolio and the booming eCommerce business, Frigotechnik was faced with growing challenges in product data management. The existing product data management was becoming increasingly complex and error-prone, as data from different sources had to be merged and maintained in the ERP system. As not all data could be automatically transferred from the ERP system to the new eCommerce solution, the data had to be exported and enriched in Excel in order to import it into the online store. This process was not only time-consuming but also led to inconsistencies and a lack of transparency regarding the quality of the product data. Frigotechnik was therefore looking for a PIM system that could take over these tasks and help to optimize the processes.

Results

Thanks to the introduction of the new Pimcore PIM, Frigotechnik is able to make critical processes more efficient and has positioned itself for the future:Manual and time-consuming processes have been significantly reduced, leading to a considerable increase in efficiency in product data management. At the same time, Frigotechnik was able to improve the transparency and measurability of data quality and minimize inconsistencies and errors, thereby increasing the reliability of product data.Frigotechnik is now in a better position than ever to manage the growth of its product portfolio and eCommerce business by working more efficiently and providing its customers with consistent, high-quality product data across all channels. The collaboration between Frigotechnik and Basilicom demonstrates how an effective data management solution creates the foundation for long-term success in an ever-changing digital landscape.