Artistically valuable - Website relaunch for the GALERIE VON&VON

The VON&VON GALLERY in Nuremberg is not only a major player in the Nuremberg area. It has been active on the international art market for many years and has a network that spans many countries.

The GALERIE VON&VON in Nuremberg is a prestigious place for art lovers and collects works by many artists of different styles. The need for a website relaunch arose from the desire to create an aesthetic web presence that at the same time gives the presented artworks enough space to unfold.

Pimcore Gold Partner
Customer
  • GALERIE VON&VON
Solution Partner
Industry
Products Used
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Customer Key Facts

200
Products
6
Product Attributes
Challenge

Aesthetic design and simple content management

One challenge in this project was to find a design that was aesthetically pleasing without "cannibalizing" the artworks. A balance had to be found between stylish presentation and restraint. In addition, there were technical requirements, such as the realization of a clear navigation structure, the integration of the numerous artists, artworks, fairs and exhibitions, as well as their linking to each other. Furthermore, the GALERIE VON&VON should be able to maintain its own content as easily as possible.

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Solution

Digital art in real space

With the help of Pimcore, we were able to implement the website relaunch of the art gallery quickly and efficiently. We integrated a shop function for purchasing images and added an interactive feature that allows the gallery to store a home ambiance image for each artwork, in which the image is displayed to scale. This gives visitors a realistic impression of the artwork's effect on the room. Thanks to Pimcore, the gallery can now maintain and update its artworks quickly and, above all, independently, which is a great advantage, especially for recurring exhibitions.

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Results

When art comes alive

The result is a gallery website that leaves nothing to be desired in terms of appearance and functionality. Users can quickly find the information they need thanks to clear and intuitive navigation and a search function. Features such as chord boxes and internal links make it easier for visitors to enter extensive pages. The shop function with a watch list, inquiry option and shopping cart makes it easier for potential buyers to purchase a work of art. The new website offers visitors a real experience - much like a physical gallery.

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Key Results

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Time saved in data maintenance
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Media Assets
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Gallery Feeling
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