Case Study: Hotel Group Is Serving up New Bookings With Multiple Websites

Business Needs

Being a leader in Europe’s hotel industry, a strong digital presence was very important to GCH Hotel Group. Maintaining a successful digital presence required the proper solutions where management of the IT system is seamless. 

The main objective of the project was the development of a new outstanding digital experience platform where all 120 hotel sites could be managed in a single-source and where a new design and booking system could be implemented in a highly efficient way.

• Consolidated management of 120 microsites.
• User-friendly and multi-device compatible UX and UI.
• New design consistent throughout the whole IT eco-system.
• Efficient booking and payment system.

Business Results

The new websites were very effective and lead to increased traffic and bookings. Users were able to learn about the hotels and then could easily book and pay for their reservations. Because of the voucher tool, the website became more attractive for customers and their loyalty increased. The new websites were significantly easier to manage and could be easily updated as needed – all in one place. The website administrators were able to save time that could be used to focus on more strategic initiatives. All of these points lead to cost savings, enhanced customer satisfaction, and ultimately increased revenue for GCH Hotel Group.