Case Study: Gestione Fiere Spa Ge. Fi.  - Impression #1

Case Study: Pimcore for an Omnichannel Reality

Gestione Fiere S.p.A. (Ge.Fi.) is a service company specialized in organizing trade fairs and exhibitions.  Since 1996 has organized "L'Artigiano in Fiera", an annual trade fair event dedicated to world craftsmanship. 

In July 2020, due to the pandemic being still in a state of emergency and therefore unable to organize the fair in presence, Ge.Fi. reached out to Sintra to build a digital version of the fair, in partnership with other suppliers, in just 5 months.

Logo: Gestione Fiere Spa Ge. Fi.
Logo: Sintra Consulting
Pimcore Gold Partner
  • Gestione Fiere Spa Ge. Fi.
Solution Partner
Products Used

Customer Key Facts

10 000
Daily Users

From physical to digital in just 5 months

Combining the digital and physical aspects was the mission that Ge.Fi. SpA gave to Sintra Digital Business, which responded with Pimcore. The project is configured as a marketplace of artisans who want to replicate conscious buying experiences and transmit the values of producers and their companies, through an evolved User eXperience. For the scope of the project, Sintra provided a front end developed in "headless" mode (Headless ECommerce Site), a checkout / payment system through a sales platform and a reserved area for exhibitors and the foundation version of PIM (Product Information Management) for all the product informations.

The versatility offered by Pimcore improves the entire life cycle related to online sales

In the Artigiano in fiera project, Pimcore was used to integrate data relating to: products, orders, exhibitors towards CRM, logistics and e-commerce front end. The PIM system centralizes, harmonizes and distributes information for omnichannel sales, supporting companies in the creation of Phygital Experience processes. Fully integrated with ERP and CRM, PIM has successfully orchestrated all the other platforms already in use for Ge.Fi. Spa. Specifically, the versatility offered by Pimcore in the configuration of the entities, has allowed to manage in an articulated way the entire life cycle related to online sales, from the management and publication of products, to the distribution of orders to artisans, up to the management of the shipping flow to the end customer. In 2021 the challenge shifted to the phygital experience: we helped Ge.Fi. SpA to manage the entire flow of orders and shipments both for the physical part and with the digital part of eCommerce.

A complete marketplace for many artisans in a single virtual place.

The Pimcore solution implemented by Sintra, combined with the "Front End" components developed by other suppliers, allowed Ge.Fi. SpA to develop a complete marketplace that unites and enhances many artisans in a single virtual place. All artisans now have the opportunity to publish and sell their products by choosing between the direct sales mode and the indirect mode ("dropshipping"). The business model has changed and from temporary, it has become recurrent and continuous. The fair, from a limited event in a certain period of time, has been transformed into a meta place, open 365 days a year. Ge.Fi. has also given the opportunity to over 500 exhibitors, to have an authoritative showcase, a place to do "storytelling" and where to sell their products online.

Key Results

Increased Average Order Value
Increased Website Visitors

Read more Pimcore success stories

Stanley Black & Decker

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.
PIM/MDM, DAM, Manufacturing


Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Manufacturing


Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
DXP/CMS, PIM/MDM, Manufacturing

Online assistant increases B2B leads for HVAC manufacturing company

Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heating, industrial and house installations.
PIM/MDM, Digital Commerce, DXP/CMS, CDP, Manufacturing

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.