Case Study

Online assistant increases B2B leads for HVAC manufacturing company

Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heati…

Manufacturing DXP/CMS PIM/MDM Digital Commerce CDP Data Centralization

Challenge

Challenge The client came to Pimcore partner LemonMind with the need of creating a concept for how to use modern digital marketing tools to help their customers adapt the way of designing ventilation systems for their customers using the new product line called ARIA and to create a solution for onli…

Solution

Solution The concept was to deliver an online selection program for complex ventilation systems with additional management panels for engineers which could help them automate and organize their work with system setup and preparation of beautiful and high-quality system installation project plans the…

Results

Results Engineers get familiar with our client’s ventilation system quickly and without a need for deep technical product knowledge. As ARIA PLANNER is a very handy tool, engineers use it with pleasure, create accounts and leave valuable sales leads information.

Challenge

The client came to Pimcore partner LemonMind with the need of creating a concept for how to use modern digital marketing tools to help their customers adapt the way of designing ventilation systems for their customers using the new product line called ARIA and to create a solution for online B2B lead generation.

Heatpex printed installer catalog open showing technical diagrams and specification tables

Solution

The concept was to deliver an online selection program for complex ventilation systems with additional management panels for engineers which could help them automate and organize their work with system setup and preparation of beautiful and high-quality system installation project plans they could print or send to their clients. This system was called ARIA PLANNER. It is simple and intuitive even for not tech-designers, can help to set up a list of needed elements and their quantities based on type and size of the house rooms quickly and with no mistakes.

Heatpex ARIA heating manifold components displayed alongside laptop showing Pimcore product management

Results

Engineers get familiar with our client’s ventilation system quickly and without a need for deep technical product knowledge. As ARIA PLANNER is a very handy tool, engineers use it with pleasure, create accounts and leave valuable sales leads information.

Pimcore admin backend showing Heatpex ARIA installer documentation PDF with heating system assets

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