HEATPEX
Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heating, industrial and house installations. For increased B2B lead generation a system selection program was implemented. This online assistant for ventilation engineers uses the comprehensive setup of Pimcore tools combined with a custom made headless front-end. Pimcore partner LemonMind delivered PIM, customer and order management.
The client came to Pimcore partner LemonMind with the need of creating a concept for how to use modern digital marketing tools to help their customers adapt the way of designing ventilation systems for their customers using the new product line called ARIA and to create a solution for online B2B lead generation.
The concept was to deliver an online selection program for complex ventilation systems with additional management panels for engineers which could help them automate and organize their work with system setup and preparation of beautiful and high-quality system installation project plans they could print or send to their clients. This system was called ARIA PLANNER. It is simple and intuitive even for not tech-designers, can help to set up a list of needed elements and their quantities based on type and size of the house rooms quickly and with no mistakes.
Engineers get familiar with our client’s ventilation system quickly and without a need for deep technical product knowledge. As ARIA PLANNER is a very handy tool, engineers use it with pleasure, create accounts and leave valuable sales leads information.
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