Case Study: Helestra Leuchten GmbH - Impression #1

Case Study: Next Step: Product configurator for a new Design line

Helestra is a brand for high-quality design lighting for all applications around the home.

The success story with helestra and nexoma continues. Due to the numerous different products, optimized product data plays a major role in the lighting industry. Therefore, the luminaire manufacturer has been supported by the nexoma-developed Pimcore for many years in all tasks related to product data maintenance. In addition to the website and a B2B store, the product configurator based on Pimcore data now follows.

Logo: Helestra Leuchten GmbH
  • Helestra Leuchten GmbH
Visit website

Design lighting system seeks design marketing

Quote helestra: "We have developed a design lighting system that is technically sophisticated and has a wide range of possible applications. In marketing, the question arose of how to simultaneously make the planning process attractive and support the customer in the detailed design of the product without losing focus on the product design. A product configurator was a conceivable solution, but in terms of design it had to stand out clearly from the more technical configuration solutions that are known on the market."

"add-it" is the name of the lighting system - matching the function of the product configurator

In collaboration, nexoma and Helestra jointly developed the solution and implemented the project in agile processes. The main focus was on creating an optimal benefit for the customer. Fortunately, an integration of the configurator in Pimcore is possible without any problems, so that the project could be carried out quickly and without complications. Nexoma acted in a combination of technical implementation and accompanying design. Thanks to the online configurator, planning the "add-it" lighting system is simple and error-free. The configurator can be operated without prior knowledge. Users can display lamps in different shapes and colors and edit their size as desired. In addition, stock levels can be displayed and accessories matching the lamps can be selected.

Increasing acceptance by marketing and planning tool

Quote helestra: "In the meantime, the configurator for our "add-it" lighting system has become both a marketing tool and a concrete planning aid for our specialized trade partners. Without a configurator, the planning of lighting systems is complex and error-prone. The implemented solution makes the process intuitive and easy to use without prior knowledge. For the concrete product, we therefore expect a significantly increased acceptance in the market."

Read more Pimcore success stories

Stanley Black & Decker

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.
PIM/MDM, DAM, Manufacturing


Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Manufacturing


Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
DXP/CMS, PIM/MDM, Manufacturing

Online assistant increases B2B leads for HVAC manufacturing company

Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heating, industrial and house installations.
PIM/MDM, Digital Commerce, DXP/CMS, CDP, Manufacturing

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.