Case Study: South Tyrol B2B Tool - Simplification and optimization of the booking process for group travel in South Tyrol
IDM - Innovation, Development, Marketing - has been operating since 2016 as an enterprise of the Chamber of Commerce of Bolzano and the Province of South Tyrol. The company is the guide for economic and sustainable development in the province. It promotes innovation and internationalization to support the local companies outside of South Tyrol.
The accommodation search for groups often turned out to be challenging due to the multitude of request channels and individuality of the requests themselves. With the development of the B2B tool, this process was simplified. The digital platform serves to bring together supply and demand, and enables interested parties to discover accommodations throughout the region without obligation. At the same time, information is collected and analyzed.