Case Study: Imprägnierwerk AG - Impression #1

Case Study: An automated eCommerce solution for a local wood processing company

What started out as a sawmill and farm in 1913 developed over time into a modern wood finishing specialist. That is why Imprägnierwerk AG Willisau is known far beyond the country's borders. The family

The customer wanted a flexible and expandable website including a store and SAP connection. The central requirement was quick and easy access to all products and their attributes maintained in SAP. In addition, it should be possible to print product data sheets and print catalogs in the store on the basis of this centrally stored data.

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  • Imprägnierwerk AG
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Customer Key Facts


Online store, SAP connection and cutting calculation

In the workshop, we identified some big challenges. Due to an existing marketing plan, we had to stick to a very sporty schedule. We knew from experience that we could not afford to lose any time, especially when it came to testing and designing the extensive SAP connection. That so that our developers, but also the developers on the side of our SAP partner company Data Unit, would later have enough time for the implementation. One of the requirements was a bidirectional interface that synchronizes product and customer data from SAP to Pimcore and vice versa.
Case Study: Monika Waser, Administration & Marketing
"After the first workshop, we were enthusiastic about all the possibilities that are available to us with Pimcore. Finally, we were convinced by the final product and especially by the fact that we were able to implement a new website including store and SAP connection together with w-vision in just under 3 months."
Monika Waser, Administration & Marketing

Common and advanced eCommerce functions

The online store is based on the CoreShop bundle developed by our development partner "Dominik Pfaffenbauer". It offers the customer common eCommerce functions to manage the orders and new customers or advanced possibilities to monitor shopping cart abandonments or set up multi-level discounts. The store was also enhanced by us with additional functions, logical processes and customer-specific requests, such as a wood cutting function or the automatic price calculation of remaining wood scraps. Particularly practical for the customer; all filters, categories, product descriptions and attributes available in the store are transferred fully automatically from SAP.
Case Study: Sandro Jenny, Project Manager
"Despite a very sporty schedule, we managed to implement various very challenging requirements for the customer. Thanks to the very flexible data handling of Pimcore, we were also able to fulfill special cases and customer-specific requirements, such as for the wood cutting calculation in the store."
Sandro Jenny, Project Manager

A new source of revenue and efficient order processing

The fact that the customer, despite a tight schedule, was able to present its new online store as planned at Easter was also thanks to Pimcore's flexible data management. Thus, not only the online store, which was kept simple as desired, but also the sophisticated functions behind the facade, satisfied both the customer and its users. This project is a prime example that Pimcore is also the right digitalization solution for small to medium-sized companies, because in addition to an online source of income, Imprägnierwerk AG Willisau also benefits from efficient and automated order processing.

Key Results

Increased Website Traffic
Increased conversion rate
Reduced Bounce Rate

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