Katadyn updates websites for better experience

Challenge

As Katadyn was rapidly expanding, so was their online presence and they needed a solution that would foster their digital growth. Within their digital world, they had not only a main company website; but also, 8 brand websites, four micro sites, and many landing pages. Without a suitable solution in place, the data for all these sites was decentralized, disorganized, and caused major business inefficiencies. The web technology they were using was outdated and did not allow for responsive web design or data centralization. There was no variation in templates which meant they were unable to provide individual brand presentations, making the overall design very weak. The technology lacked many necessary features including e-commerce capabilities which meant no cross-selling between different brands and no ability to track website visitors. Overall, the usability of their sites was very weak, especially for mobile users where it was almost non-existent.