Enhancing the Product Management for the Global Leader in Machine Tools Manufacturing
Established in 1923, KNUTH is a leading international machine tool supplier in the manufacturing industry with a global presence in over 30 countries.
After continuous business growth, KNUTH needed support with its product information management system. Pimcore's Partner — Factory — optimized and relieved Knuth Machine Tools' product and data management processes by developing and implementing a new PIM system — enabling them to easily and intuitively manage more than 120 series of products.
Customer Key Facts
Over the years of KNUTH's business growth, handling two independent systems for managing their products on the Magento website was getting increasingly complex. So, to get around that challenge, KNUTH sought a partner to help them build a single source of truth for their product data stored in the ERP (Enterprise Resource Management) system. One place for managing all the product information would mean better efficiency and stronger control over the accuracy & accessibility, and overall flow of information. Having years of experience in developing and implementing the most complex digital solutions, especially in the area of data management, we knew exactly what we needed to do.
"Transitioning to new technology is one demanding process, and we were fortunate to have the Factory team take on this challenge. They have been a reliable and highly-professional partner throughout. The Factory’s flexible approach and dedication to the project fostered a solid partnership that resulted in strong business outcomes for KNUTH."
A Perfect Solution for Knuth’s online presence
Having a precise goal in mind, we developed a perfect solution to solve KNUTH's business challenge — a custom Product Information Management (PIM) and Digital Assets Management (DAM) integrated with APplus ERP (by Asseco) — all accessible from one place and powered by Pimcore. But, our collaboration didn't end there. After a successful PIM and DAM setup — accompanied by ERP integration — the KNUTH team decided to explore the option of using Pimcore's Content Management System (CMS) capabilities. That led us to create an integrated PIM + DAM + CMS solution. In other words — the Pimcore Digital Experience Platform (DXP) solution. Today, while the Pimcore DXP is successfully powering all Knuth online presence, we are already looking into phase 3 of the project.
A Single Source of Truth For all Product Information
Pimcore's PIM system has met all needs of Knuth Machine Tools. With Pimcore being a flexible headless CMS, producing a completely new website is done efficiently. In our case, a KNUTH website is a total aggregation of all data collected through the PIM and DAM systems we've developed. It is also a multilingual and multimarket website translated and adapted for nine languages. We've utilized Pimcore's DAM software to centralize all KNUTH's media assets. From images and videos to graphics and catalogs, all media content is now stored in one place and can be easily managed and distributed wherever needed. As Knuth features a massive number of products, we've integrated Elasticsearch to provide customers with an optimal UX when searching for specific products. All of the data is stored in a single centralized data repository. This way, we eliminated data silos, meaning — no more communication errors, and they always have a clear picture of their business.
50%Shortened Time to market
100%Reduced duplicate data
200%Increased Website Visitors