The Krombacher fan shop: both a profit center and a brand asset
With an annual output of over 7 million hectoliters, Krombacher Brauerei is Germany's largest privately owned brewery. In addition to Krombacher Pils, there are a number of other successful products under the Krombacher name. Furthermore, Krombacher Brauerei holds the distribution rights for brands such as Schweppes, Vitamalz, and Dr. Pepper.
As part of the realization of a digital experience platform for the Krombacher Brewery Group, Basilicom implemented the Krombacher fan store based on Pimcore's e-commerce framework and seamlessly integrated it into the brewery's digital brand experience.