La Redoute Automates Catalogs With Pimcore & Active Web-To-Print

Solution

Print Production 100% automated in all languages

Real-time updates in Pimcore and InDesign

No manual corrections in files

Automatic multilingual variations

Data security

Easily retrieving graphical variations of a product

Full user access

After a massive import from XML files, more than 300 000 items in 9 languages and currencies, "DATASOLUTION" implemented a web service to retrieve basic information (text, sizes, colors, prices) which run at regular intervals and can be called via a menu, as well as another web service to retrieve the URL of product images stored in a DAM and automatically associates them to the products in Pimcore. La Redoute can then create a "Master" catalog and associate products with the pages of the catalog. An automatic notification system informs translators and proofreaders that a new document is available and that they have a specific date to do their job. If 2 weeks before the deadline, a person has not logged in, an automatic reminder is sent to him.

A workflow with multiple validations has been implemented in order to associate a report with pages or products according to the language (a page or product can be validated in FR and not in the UK).

Finally, when pages or chapters change to "Generate" status, an automatic notification is sent to the designers so that they can generate the pages and begin their layout work. No content correction is made in InDesign files. The generated files are then made available in Pimcore for users to correct their products before updating the InDesign files.
The prices arrive at the end of production and are updated automatically in the InDesign files.