Case Study: LaPassione - Impression #1

Case Study: A fast-paced business

The Italian clothing brand La Passione is known for its direct-to-consumer business model. La Passione specializes in cycling apparel.

La Passione is a new brand of sportswear that sells directly to consumers. Both the number of items it sells and the number of markets it serves have grown quickly. Because of this, it decided to build a stronger infrastructure to power the 7 commerce sites that support sales all over the world.

Logo: LaPassione
Logo: Jakala (fka. H-Farm)
Pimcore Gold Partner
  • LaPassione
Solution Partner
Products Used
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Customer Key Facts

Mio. Euro Turnover
Production Locations

Multidimensional business

The hard part for La Passione was putting all of the company's data, which was stored in different digital places, on one platform. The main focus was on finding a solution that could manage all online sales channels, including eCommerce and social media, and combine all product data (images, descriptions, prices, multiple languages, and sales data).


A solid connection to the ecommerce platform

Using Pimcore, Jakala set up a PIM/DAM solution for integrated and centralized management of product information to support the natural growth of the business and the evolution of the offering. Jakala used the API to connect Pimcore to ERP and Shopify e-commerce.


Consistent actions create consistent results

Using the cutting-edge PIM/DAM platform from Pimcore, the product information management process was streamlined. Leaving behind the challenges of managing product data across various nations and languages. From a single central hub, the staff can now manage all of their multimedia, descriptions, variants, prices, and currency information with ease. There won't be any more dispersed spreadsheets or laborious manual updates. Increased productivity, reduced duplication, and saved time. Streamlined client operations, and enabled their global business to reach its full potential.

Key Results

7 100
15 000
Media Assets

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