LOVI

Challenge

Growing almost as fast as their users, LOVI was in urgent need of a new platform that could match the brand’s rapid development. The future platform had to be flexible, easy to scale and adjustable to various markets’ specifics."First of all, our the old system couldn't provide multiple language versions, nor its variants adjusted to geographical or cultural regions, which in case of babies’ products can be crucial for business. Secondly, the existing UI and UX didn't respond to the way that modern customers consume information." - Stefan Mazurek, eCommerce Manager at LOVI BrandThe company decided to move on from the old custom system that wasn’t adapted to their business needs, and inhibited the development and introduction of new functionalities. LOVI invited Divante to partner with them and to lead the process of technological transition. The cooperation started in 2017.

Results

The effect of the work is the LOVI multilanguage site, which is constantly growing thanks to subsequent language versions and subsequent services targeted at young mothers. In the end, the whole service is to be available in over 40 languages, where the biggest challenge is in the cultural differences (such as those between European and Arabic cultures). The approach to infant care in each country can vary a lot. LOVI respects such diversity in every aspect and adjusts its services and communication accordingly to market specifics. Luckily, Pimcore’s PIM is flexible enough to serve different content (including text, images, and video) for any version of the site.On the website, users will find a wide variety of products with complete information that you can easily filter. Aside from product descriptions, LOVI presents useful information and practical tools.