Building LOVI’s strong brand identity across 20 markets with Pimcore-based CMS

LOVI is a leading European baby products and accessories brand. While beginning global expansion of rather demanding products, the company was in need of a flexible online platform suited to setting up over 20 sites adjusted to various markets and cultures. The answer was Pimcore.

LOVI is a leading European baby products and accessories brand. While beginning global expansion of rather demanding products, the company was in need of a flexible online platform suited to setting up over 20 sites adjusted to various markets and cultures. The answer was Pimcore.

Pimcore Strategic Partner
Customer
  • LOVI
Solution Partner
Industry
Products Used
Visit lovibaby.com/

Customer Key Facts

7
Locations
50
Countries
Challenge

Selecting a multisite platform

Growing almost as fast as their users, LOVI was in urgent need of a new platform that could match the brand’s rapid development. The future platform had to be flexible, easy to scale and adjustable to various markets’ specifics. "First of all, our the old system couldn't provide multiple language versions, nor its variants adjusted to geographical or cultural regions, which in case of babies’ products can be crucial for business. Secondly, the existing UI and UX didn't respond to the way that modern customers consume information." - Stefan Mazurek, eCommerce Manager at LOVI Brand The company decided to move on from the old custom system that wasn’t adapted to their business needs, and inhibited the development and introduction of new functionalities. LOVI invited Divante to partner with them and to lead the process of technological transition. The cooperation started in 2017.
"What we enjoy the most is the elasticity and speed with which we can modify the new lovibaby.com and answer our customers' expectations. We can easily experiment with content or features, take learnings and scale the best solutions globally. Pimcore’s PIM gave us technological independence."
Kama Falandysz, Project Manager of the LOVI Brand
Solution

Migration to Pimcore CMS

Within the project, Divante was responsible for the entire migration process. It started with pre-implementation analysis, during which LOVI's needs were translated into appropriate system functionalities. Next, new frontends for the website were designed on the basis of graphics provided by the brand, and all the necessary integrations were made. The website is based on the latest version of the Pimcore software. The team works in a continuous integration model, which means that developers integrate code into a shared repository up to several times a day. This model has one basic advantage as there is significantly less backtracking to discover where things went wrong, so you can spend more time building features.
"The biggest advantage of the new LOVI platform is the ease of use. As an eCommerce software house, we delivered all the necessary modules and features, and so the client uses them to build the whole system exactly as he needs."
Marta Borowiec-Salwa, Head of Custom Solutions
Results

Strong brand and community

The effect of the work is the LOVI multilanguage site, which is constantly growing thanks to subsequent language versions and subsequent services targeted at young mothers. In the end, the whole service is to be available in over 40 languages, where the biggest challenge is in the cultural differences (such as those between European and Arabic cultures). The approach to infant care in each country can vary a lot. LOVI respects such diversity in every aspect and adjusts its services and communication accordingly to market specifics. Luckily, Pimcore’s PIM is flexible enough to serve different content (including text, images, and video) for any version of the site. On the website, users will find a wide variety of products with complete information that you can easily filter. Aside from product descriptions, LOVI presents useful information and practical tools.

Key Results

Shortened Time to market
Reduced duplicate data
Time saved in data maintenance
Up-to-Date User Experience

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