Fast growing environmental consultancy group embraces the flexibility of Pimcore CMS
Lucion Group, comprising Lucion Services and Delta-Simons, provides a suite of environmental, health & safety, risk management, and consultancy services to the UK and international markets.
Today, Lucion Group and its family of companies are market leaders in the risk management industry. Lucion has extensively developed their service offering of accredited and certified hazardous material inspection, testing, and consultancy, delivering holistic and trusted risk management. Further expansion is planned, and any website platform needs to be flexible enough to allow this.
Customer Details
Customer Key Facts
60
Mio. Euro Turnover 25
Locations 500
Employees 1 500
Customers Challenge
With success comes change
Lucion has transformed from a single UK based environmental company to an international business providing dozens of services to thousands of clients, but this was not well communicated by their online presence.
As an ambitious group, Lucion needed a highly flexible system that would allow for an evolving online presence as success, and change continued and accelerated.
The online sales process was to be invigorated with a CRM integration and updated sales pipeline. Recruitment and the employer brand were now becoming increasingly important and sophisticated across the organisation - meaning an applicant tracking software integration was in the mix as well.
"The teams at Kurzor, Awesome and Elegant have been integral in helping the business to grow, taking time to understand our needs and delivering. They really 'get-us' and are an extension to our Commercial team."
Kerren O’Malley, Group Marketing Executive
Solution
Switching to a platform fit for enterprise
After consulting with Elegant Digital and designers Awesome Creative, the Pimcore DXP/CMS was selected and Pimcore partner Kurzor joined the team.
Lucion’s suite of sites got a full refresh and migration, eliminating years of technical debt.
Content was audited and dynamic new service pages created using the flexible templates created within Pimcore, in addition we made use of the data elements to create a database of relevant case studies, locations and staff.
"The Lucion project was very interesting from the start, as it consisted of a multisite setup with many relative differences between sites. The project was carefully planned to employ as many features existing in Pimcore as possible, to gain the advantages of performance, security, and support for future extensions."
Jan Maly, Website specialist
Results
A smooth launch
Development went to plan and the sites are receiving steady traffic with improved audience metrics - each of the new properties is seeing improved time on site and better quality leads submitted week by week. The case study implementation allows content to be shared between sites effectively.
Importantly, as Lucion Group continues to grow, adding new sites and restructuring the different services is a streamlined process.
Key Results
✓
Increased Website Traffic ✓
Increased conversion rate