Case Study: New Brand Presence and All-Purpose Product Database for the Technology Leader in Tractor Attachments Matev
matev from Langenzenn, Germany, develops high-quality attachments for tractors: mowers, snow shovels, front power lifts. Products that solve real problems for hundreds of municipalities every day.
Due to the wide range of manufacturers and applications, matev's product portfolio is not only huge, but also closely interwoven via package options. But the new product website and database need to do more than simply list products. Just like the technology matev is developing, they have to solve real-world problems and, quite incidentally, make employees, dealers and customers happy.
Customer Key Facts
Filter options according to tractor manufacturer as well as optional and mandatory accessories for each product must be clearly displayed during the selection process, and dealers should be able to send offers to municipalities after just a few clicks. This requires a viable structure within the enterprise-level product database. To ensure that partners find their way to the new dealer area, Pimcore's Customer Management Framework lies behind the registration process. This enables matev employees to accompany the registrations and to address latecomers in a targeted manner. Conveniently for the end customer, registered partners are displayed directly via the website's dealer search. Thanks to an elaborate authorization system, they only see the products they need - John Deere dealers, for example, only see John Deere-compatible attachments. The corresponding data sheets and documentation? matev provides them in a newly developed digital asset management system via a download portal.