Case Study: A central system architecture with PIM/DAM for several publishers under one umbrella brand
Mediengruppe Deutscher Apotheker Verlag consists of publishers such as S. Hirzel or Franz Steiner for specialist media in the fields of medicine, natural sciences and humanities.
The platform approach here is the key to a sustainable web architecture in the publishing sector. At the Mediengruppe Deutscher Apotheker Verlag, we rely on the technological basis of Pimcore for product data management and processing using DataHub and Shopware as e-commerce solution. This enables all the individual publishers within the group to use synergies and at the same time to implement individual requirements visually and procedurally.