Case Study: Instrument Manufacturer Roland Meinl Reinforces Multimedia Brands Presence

The Meinl company is a family-owned manufacturer and distributor of music instruments located in the Franconian Gutenstetten. The company operates globally with its more than 400 employees and its seven own brands. Besides the production of appealing high-quality musical instruments, Meinl extends their portfolio with the distribution of additional premium brands and is able to generate a revenue of over 55 Mio. US$ per year with this extensive array of products.

Business Needs

The existing web presence was no longer able to deliver a satisfying experience for the challenges of modern design and presentation of multimedia content presentation. Centralized and consolidated views and editing features of all brand products were not present. Especially labor-intensive content management was hindered by this missing centralization. Sophisticated prospects should be able to inform themselves interactively about the products, with help of a broad spectrum of information and multimedia content.

Pimcore Solution

The different company brands were consolidated with their heterogeneous and diverse product assortment in a centralized product database with help of Pimcore. Product maintenance with all connected information and multimedia content for visitors of the website can be performed by the customer itself and independently without further changes to the system itself.

Highlights of the CMS

The appealing design and specific branding
Enormous amounts of multimedia content are maintained independently in the system, without the requirement to optimize assets for the web site and/or streaming manually, as the system performs these tasks automatically.
Additional brands can be added with a minimum amount of effort to the web site, including the corresponding product assortment
Connecting editorial content with the product assortment to communicate current and industry-specific topics to customers
Increased connection of products to worldwide renowned artists to increase customer loyalty through collaboration
Search over the whole web site including editorial and product content

Highlights of the product database

Companywide product database for varying and independent branches
Implementation, maintenance, and search for more than 3.000 products with different variants and varying attributes
Dynamic navigation by categories, artists, or industry-specific topics
Features to maintain editorial content and multimedia content for each brand-specific product without changes to the system
The very same product can be maintained with its own branding for each of the existing brands

Business Results

Central and fast maintenance of all products and easy features to connect editorial and multimedia content are responsible for the verifiable increase of customer engagement.

The vast product array, topic depending information and news within the music industry or the advertising collaboration with artists are maintained within a central system to be able to adapt easily and fast to current market opportunities and the demanding target customer groups.

Featuring an intuitive and clear search and navigation can be used to find the wanted information faster than before. The results are not only target group-specific but offer also an interaction with the rich and dynamic content of the website.