Case Study: A Treasure of Gold - CMS, Shop and PIM in One Solution

Midas uses metal to give furniture, walls, and other surfaces an exceptional flair. The “gold makers” from Thuringia are in demand among architects and interior designers worldwide. Customer-specific support - maximum service: offline and now also online. With Pimcore we have developed a customer-oriented package of clever forms, user-friendly offers and options for the future. Technical components: Pimcore's PIM, website, and e-commerce component.

Business Challenge

MIDAS realizes beautiful and unusual living and object designs in a noble metal look. But this could not be shown optimally on the company website, because it was technically outdated and not optimized for mobile devices.

Pimcore Solution

An excellent online service was essential to MIDAS. That is why we have developed various forms through which MIDAS-customers can contact the company to request information material or book workshops. The shop uses product data from the company's internal ERP system. Thanks to interface programming, the maintenance and updating of product data are possible at the push of a button.

The milestones at a glance:

Step 1: Set up a data management system

  • Set up Pimcore system environment Connection of the company's own ERP software for master data import
  • Establishment of product information management (PIM) and media asset management (MAM)

 Step 2: Set up an online shop

  • Development of a web shop solution
  • Interfaces to the ERP system for the synchronization of orders

Step 3: Relaunch of the website

  • Revision of content, layout, and functions
  • Development of intelligent and topic-specific forms including product inquiry and workshop form

Coming soon: Integration of the web shop component

Business Results

The new MIDAS Surfaces website shines in gold, copper, and bronze. Innumerable products can be discovered here; technicians and workshops can be booked directly, product ordering is much easier and faster than before. The next step in the project will be the go-live of the shop component that has almost been completed.

Pimcore Gold Partner
  • MIDAS Surfaces GmbH
Solution Partner
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