Simplified Statistical Analysis of Online Surveys in Market Research
MINDLINE GmbH is a market research and consulting institute with headquarters in Hamburg. With approximately 100 employees at 3 locations, a turnover of over €15 million, and annual double-digit growth rates, the MINDLINE Group ranks among the top 15 full-service research institutes in Germany. The focus is on the FMCG, retail, services, consumer goods, telecommunications/IT, finance, energy, and media sectors.
MINDLINE GmbH was looking for a systematic and easy-to-use method for the statistical analysis of its online surveys. In SYLPHEN, it found a competent partner who developed, configured, and implemented an individual, flexible, and easily analyzable solution.
The developers at SYLPHEN chose Pimcore as the preferred platform for the project's realization, mainly because of its flexible data structures. Using the Web CMS module, several online shops with different layouts were initially created according to customer specifications. MINDLINE employees can create these as they wish and fill them with products in the desired or random order. The shops were further designed to be created in several languages. Within an online survey, the participants of the survey are now redirected to these shops. They have the option of adding products to the notepad or shopping cart.
In contrast to a real online shop, however, no real order is then activated. Instead, the selected products are transferred to the survey, so all survey participants' data can be statistically evaluated. It will now become apparent which products were clicked on and how often. It is also recorded which products appeared on the screen at all and which never did. Since the shops' creation is conceived quite simply, MINDLINE employees are enabled to establish new surveys quickly and more or less autonomously. If required, they are then supplemented by the Sylphen project team, configuring the new shop, for example, by making desired changes to the layout, customizing the texts, or importing the products.
Thanks to the almost real shopping experience in the virtual online shops, MINDLINE receives very authentic and honest feedback from the survey participants, which can then be evaluated quickly and efficiently. The time employees spend on the statistical evaluation of the data is reduced, while at the same time, data quality has increased.
Founded in Hamburg in 2007, Statista is now one of the world's most successful statistics databases. The platform contains over 1,000,000 statistics on more than 80,000 topics from more than 18,000 sources in around 170 different economic and industrial sectors.
Wochen-Post Verlag AG publishes a weekly magazine, which is regularly read by more than 100,000 people in Switzerland. Most of the revenue is generated by ad sales. With a new, user-centered customer portal, online sales of advertisements could be increased by approx. 10%.