Case Study: Munich Daytrips, The Expert for Tourist Day Trips in Southern Germany.
Munich Daytrips has been the expert for tourist day trips in southern Germany for over 100 years.
The website relaunch of Munich Daytrips aims to present the historical character in a novel and modern way to better appeal to multinational visitors. In other words: "Old becomes new".
Customer Key Facts
Historical character should be presented in a modern way
Intuitive and modern website with focus on graphic elements and high usability
The new website of Munich Daytrips was set up with Pimcore platform to implement all requirements in the best possible way. The focus was to create an intuitive and modern website with a focus on graphical elements and high usability. To ensure this, they decided to use impressive images of Munich's sights in the central header video. This is where the user journey already begins. He can discover the first sights. In addition, the coaches are presented to give a first good impression of the comfortable excursions. A clear menu navigation leads to all available tours. The respective tours convince with numerous information and meaningful pictures. Stopovers and costs are presented transparently, the booking process is intuitive and fast. To present all tours, a combination of stock materials and videos and pictures were edited and incorporated by the customer.