Case Study: Munich Daytrips, The Expert for Tourist Day Trips in Southern Germany.

Munich Daytrips has been the expert for tourist day trips in southern Germany for over 100 years.

The website relaunch of Munich Daytrips aims to present the historical character in a novel and modern way to better appeal to multinational visitors. In other words: "Old becomes new".

Pimcore Platinum Partner
Customer
  • Munich Daytrips
Solution Partner
Industry
Products Used
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Customer Key Facts

12
Products
2
Countries
Challenge

Historical character should be presented in a modern way

Munich Daytrips needed a website relaunch that would transfer the company's historical character to a modern and informative system to appeal to national and international visitors. The website should get a modern character, which on the one hand puts the focus on the different destinations, but on the other hand also picks up the decades of experience.
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"The website relaunch of Munich Daytrips powered by Autobus Oberbayern was the digital retread of our day trips to Bavaria and Austria. Our customers benefit from a modern look & feel and an improved customer journey. By switching to Pimcore, we can now change our content in the CMS ourselves without much prior knowledge."
Stephanie Unterreitmaier, Digital Marketing Expert
Solution

Intuitive and modern website with focus on graphic elements and high usability

The new website of Munich Daytrips was set up with Pimcore platform to implement all requirements in the best possible way. The focus was to create an intuitive and modern website with a focus on graphical elements and high usability. To ensure this, they decided to use impressive images of Munich's sights in the central header video. This is where the user journey already begins. He can discover the first sights. In addition, the coaches are presented to give a first good impression of the comfortable excursions. A clear menu navigation leads to all available tours. The respective tours convince with numerous information and meaningful pictures. Stopovers and costs are presented transparently, the booking process is intuitive and fast. To present all tours, a combination of stock materials and videos and pictures were edited and incorporated by the customer.

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Results

A website relaunch with focus on modern design to international standards.

The new Munich Daytrips website combines experience with modernity, intuitive use with informative content. The clear tour description and the simple booking process appeal to many national and international tourists in Munich who want to use their stay in the Bavarian capital for additional excursions to the most beautiful sights of southern Germany.
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Key Results

✓
Increased Website Traffic
✓
Increased Average Order Value
✓
Increased conversion rate
✓
Increased time on page
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