Case Study: Setting Up Digital Spare Parts Sales In The Workshop Context with Pimcore

18 locations, 7 brands - the NagelCarGroup is one of the largest German multi-brand dealerships in the car trade. It sells brands like Mercedes-Benz, Smart, Jaguar, Land Rover, Maserati, Volvo, and Volkswagen. Their wish: to digitally network the individual warehouses and to build a sales platform for spare parts. For this purpose, the NagelCarGroup today relies on Pimcore as PIM and DAM.

Business Needs

For saleable spare parts, the quality of the data is of crucial importance, both the mass and class. The data must be coherent and comprehensive. The data in the existing ERP system and supplying data sources such as TecDoc were so rudimentary that they were not sufficient for cross-location networking and sales. It was available: Original manufacturer number (so-called OEM number), manufacturer and product name, category, warehouse location including the number of units, and product price. Polargold was given the task of refining the product data in such a way that it could be used on different platforms.

The goal: Within the framework of an MVP (Minimum Viable Product) spare parts on its eCommerce site as well as on third-party marketplaces such as eBay-Motors.

Pimcore Solution

„Due to the user-friendly and intuitive operation of Pimcore, we were able to involve a very large capacity of our own expert staff in data refinement in a very short time“

Milan Lukas Reimann
Management Board - CDO
NagelCarGroup

An API connection records the inventory of the ERP system, through which all updates are automatically transferred. The ERP data is clustered by manufacturer and category. Besides, the data for the digital aftermarket is connected to the TecDoc interface of the TecAlliance. In the first step, the original equipment manufacturer (OEM) numbers for the aftermarket manufacturers (IAM) were harmonized. We received a different number of manufacturers for each product. These were ranked, and the corresponding data was imported into Pimcore together with other assets such as images and documents. Within an individually created workflow, editorial content such as marketing text is integrated until a sales-ready database is available. The final status is then sent to the shop of the respective branch and published directly on third markets such as eBay Motors. One system for many brands and locations. The Digital Asset Management solution with Pimcore for the NagelCarGroup connects locations and products, delivers data of the same high quality, and allows data exchange between heterogeneous networks And all this with simple operation.

Business Results

The NagelCarGroup 50,000 products in the first roll-out and reduction of storage times through early sale of the products located at the 18 locations. The solution with Pimcore for NagelCarGroup connects locations and products, delivers data of the same high quality, and allows data exchange between heterogeneous networks. And it is easy to use.