Case Study: Smart PIM Integration for Europe-wide Merger Success
By combining forces and know-how, the Polo Group has become the strongest e-commerce provider for motorcycle clothing, parts and accessories in Europe.
In close coordination with the Polo Group, we have created a standardized PIM solution for three European markets. This will enable the company to benefit from the numerous advantages of efficient and clear product data management in the future.
Customer Key Facts
The Polo Group is positioning itself throughout Europe with a strong PIM system
As part of the merger project for the Polo Group, the main task was to replace an already implemented but costly product information management system (PIM) for the German market. In addition, the existing ERP system was to be replaced and a comprehensive store relaunch for Germany was already being planned. The challenge was to ensure that PIM could function as a central element for the entire group of companies in the future - at the time of the project launch, however, France and the UK were still operating entirely without a PIM system and a change of ERP system was also planned for France. In order to keep the complexity within limits, the focus was on a PIM for the German market that could later be adapted to the respective market in terms of language and content.
Creation of a generalist interface for all required data
One PIM for three European markets
For the Polo Group, the result of the merger project is an important milestone for the future direction of the group of companies. We have succeeded in merging three differently operating companies into a single PIM, thereby achieving a significant increase in efficiency in product data management. The golden record, which is now guaranteed across the entire Group portfolio, provides a consistent and high-quality database for all relevant business areas. This standardization of data has enabled synergies in asset production, for example, as resources can now be used more efficiently. We were also able to achieve improvements in translations, portfolio management, and strategic purchasing. The Group-wide use of the PIM has, therefore not only optimized operational processes, but also created the opportunity to make even more targeted business decisions based on a solid data foundation.