Case Study: Prinoth - Impression #1

Case Study: Experience Portal for Prinoth with efficient data-management

Prinoth is an international company specialized in producing heavy equipment for challenging conditions, whether moving earth, grooming snow or managing vegetation.

Prinoth approached us with the goal of creating a new digital ecosystem with four different websites, one for each business unit, each with its own domain, goals and content. In addition to basic web KPIs, well-thought-out UX design and efficient data management were the core goals.

Logo: ACC Digital
Pimcore Gold Partner
Solution Partner
Products Used
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Customer Key Facts

Mio. Euro Turnover
1 000

Efficient Data management for versatile products

Central data storage that remains logically stringent and easy to understand despite different requirements of the business areas was the biggest challenge in terms of data structure and backend-editing. The structure of the data objects for products, used vehicles, areas of application, etc. is structurally identical and at the same time allows appropriate adjustments. This keeps the data model clean and makes it easy to understand for the backend editor.
Case Study: Christian Wisthaler, Global Website Manager, Prinoth
"For our website relaunch, we were looking for a platform that would allow us to manage, adapt and expand our websites as independently and easily as possible. It was also important for us to be able to display content in a language-specific and location-based manner. We appreciate the great flexibility and the wide range of possibilities that Pimcore offers us."
Christian Wisthaler, Global Website Manager, Prinoth

Tailormade Customer Experience

Based on well-thought-out data management and a content architecture that is oriented towards customers' need, one website has now become four websites in order to be able to communicate more precisely with stakeholders: More general information about the company and career opportunities are presented at the corporate site ( Areas of application, products and other service-oriented content are presented on separate business-unit-sites tailored to its target groups’ needs (, Location-based contact management then leads the generated inquiries to the right contact person.


The Results

Orchestrated web experience consisting of corporate site, 3 business units sites, presentation tool for trade fairs and an integrated newsletter tool for company-wide newsletter distributions. Central product information management of web-relevant data tailored to business area-related and geographical characteristics

Key Results

Shortened Time to market
Reduced duplicate data
Time saved in data maintenance

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