Connections that inspire - a digital touchpoint for more than 30,000 products
BECK is known as a pioneer in the fastening technology and for high-end quality as well as perfectly customized solutions. The product range includes fasteners, tools and accessories.
Based on a new brand strategy and corporate design, the relaunch of the website marked the next major milestone on BECK's digital roadmap.
Customer Key Facts
Uniting a variety of brands and companies under one roof
Historically grown, BECK was faced with a small-scale website landscape for the different brands and companies. The technological basis was outdated and the UI and UX no longer met BECK's high quality standards. The goal was therefore to bring BECK's online presence to a new and contemporary level and to create a unified web presence.
"The interaction of modern web design and the PIM functionality of Pimcore has not only lifted our digital brand presence and the presentation of the products to a whole new level, but has also given us a perfect tool to present our content in a contemporary way and to adapt it independently, quickly and with maximum flexibility to the information needs of our customers. "
Pimcore as the ideal basis for the future
With the relaunch, a digital touchpoint was created based on Pimcore that presents over 30,000 products in a structured and at the same time appealing way. In addition, the new website provides deeper insights into BECK's culture of innovation and other areas of the company. Based on one backend with a common PIM and using a multi-tenant set-up two websites are populated with target group-specific content in the frontend.
Technical data and emotion in harmony
The product pages form a balanced combination of technical data and facts as well as emotional content. Another highlight is the innovations section, where users can experience the brand and the company thanks to appealing content elements and visual moving content. Together with a tidy menu navigation and smartly placed call-to-actions, an appealing new user experience has been created. At the same time, the central management of all website data in one backend is very much appreciated by the editors in their daily work.
✓Reduced duplicate data
✓Time saved in data maintenance
✓Increased conversion rate
✓Increased Website Visitors