Case Study: French charm meets mobility: your online partner for financial deposits
Renault Bank direkt is the online branch for your financial deposits and a business division of RCI Banque S.A. Niederlassung Deutschland. Since the beginning of 2013, it has been offering its customers secure deposit products such as sight deposit and term deposit accounts at attractive conditions.
It was particularly important to Renault Bank direkt to be able to react specifically and quickly to the needs of its customers - also on its website, so that the content can be maintained independently by the online team without major detours. With the help of the new Pimcore website, this has been achieved through maximum flexibility in maintenance.
Customer Key Facts
Flexible, modular CMS maintenance with charming tricks
A central requirement for the new website was the creation of an extensive service area in which Renault Bank direkt customers should be able to make all their banking-related inquiries directly. In addition, a comprehensive FAQ section was created, including the integration of a professional chatbot solution. Another requirement was the central and time-controlled maintenance of important components of the site, such as the communication of interest rates.
Modular website construction kit with content automation features
Thanks to the high degree of flexibility of Pimcore, the netzeffekt GmbH team was able to map all of Renault Bank direkt's wishes in the CMS and thus without "custom coding". In this way, a modular system was created, with the help of which the customer was not only able to edit pages, but also to completely rebuild pages. For the automatic replacement of system-wide placeholders, such as placeholders for legally binding interest rates, a filter was integrated that interacts directly with the PIM functionality of the CMS.
With an attractive online presence to customer growth
Increased lead generation? Challenge mastered! Thanks to an attractive and informative website with high-performance service forms and integrated areas such as FAQs or a promotion code generator, Renault Bank direkt has succeeded in making a name for itself as a brand in the area of overnight and fixed-term deposit accounts. The customer center is also happy: the clear connection of the service forms enables individual customer questions to be answered quickly and thus leads to significantly less workload for the service team.