Case Study: Rockar - Impression #1

Case Study: Microservice Platform for Fully Digital Auto Retail Operations

Rockar pioneered fully online car buying, offering dealerships and automakers innovative eCommerce solutions that let customers complete the entire purchase process digitally.

scandiweb worked with Rockar to develop an online vehicle sales microservice platform, using Pimcore’s PIM and eCommerce framework to meet the evolving needs of modern consumers and adapt to the complexities of automotive sales.

Logo: Rockar
Logo: scandiweb
Pimcore Platinum Partner
Customer
  • Rockar
Solution Partner
Industry
Products Used
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Customer Key Facts

12 000
Products
600
Product Attributes
Challenge

Adapting to complex automotive sales demands online

The automotive industry often manages complex ERP and product systems along with various third-party solutions, each handling vast amounts of products. Rockar faced the challenge of integrating these complex systems and extensive product data into a streamlined online consumer experience. They needed a solution that fit into a microservices architecture with an eCommerce framework, allowing dealerships and manufacturers to integrate online sales features seamlessly without overhauling existing systems or extensive customizations.
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Solution

Advanced Pimcore integration for a flexible, scalable sales platform

Rockar addressed its challenges by implementing Pimcore’s robust PIM system and eCommerce framework, eliminating the need for a separate eCommerce solution by using Pimcore’s integrated checkout and other components. The platform offers high customization for filters and product information and supports local image storage for improved performance. Pimcore’s support for robust data multi-tenancy and a flexible data model, along with well-documented CI/CD processes, enabled the development of customized sales pathways that adapt seamlessly to various client requirements, improving overall system performance and user experience.
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Results

Fully digital, end-to-end car buying platform

Pimcore offered a scalable and adaptable eCommerce solution where multiple clients could operate on the same system but still receive individualized configurations tailored to their unique business needs. The maturity of the solution instilled confidence among leading car manufacturers, while its powerful data-handling capabilities and real-time updates ensured accurate, responsive vehicle listings. The platform's strong REST API support allowed Rockar to tailor online car sales journeys to meet the specific needs of different car brands without extensive modifications. Dealers and big-name car manufacturers are successfully using Rockar’s platform to sell cars entirely online—while still giving customers the option to complete the purchase process in-store if they so wish.
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Key Results

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Shortened Time to market
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Product attributes
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Time saved in data maintenance
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