Case Study: Rough Country - Impression #1

Case Study: Engineered a PIM Solution for Rough Country with ACES Database Integration

Rough Country is a leading manufacturer and distributor of branded automotive aftermarket upgrade products and accessories for off-road vehicles.

Credencys deployed a PIM solution for the sales and marketing team by incorporating the ACES database, which guarantees accurate data mapping of products and assets and compatibility mapping between products and vehicle models.

Logo: Rough Country
Logo: Credencys
Pimcore Strategic Partner
Customer
  • Rough Country
Solution Partner
Industry
Products Used
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Customer Key Facts

6 000
Products
60
Product Attributes
Challenge

Complex data management processes reduce operational efficiency

Rough Country faced challenges managing product (ERP) and asset (Dropbox) databases in different systems, leading to time-consuming tasks for the marketing and sales teams. The marketing team struggled with the time-consuming process of product and asset data enrichment, validation, and approval. The sales team also faced difficulties coping with complex processes, including enrichment, validation, approval, and product and asset information publishing. The ACES database, used for mapping products to vehicle models, was burdensome to manage manually. Compatibility mapping of products with vehicle models using the ACES database was challenging, and syndicating data on third-party sales channels like AutoZone and O'Reilly required manual effort. The lack of data governance also led to poor data quality, making it difficult to maintain accurate and reliable information.
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Solution

Deployed a PIM solution with a tailored fitment table and ACES database integration

Credencys has successfully addressed the challenges of Rough Country by implementing a tailored PIM solution, working as a centralized repository for products, assets, and ACES data. Integration of a DAM helps the marketing team centralize and efficiently map digital assets to products. Integrated ACES database with the PIM to eliminate the need for ingesting the vehicle data manually to the solution. The integration of the custom fitment table with the PIM ensures accurate compatibility mapping for automotive products and vehicle models, facilitating streamlined processes for the sales team. Automated the multistage approval workflow for the sales and marketing team that involves data enrichment, validation, approval, and syndication on third-party channels like AutoZone and O'Reilly. Developed a user experience portal to simplify product and asset management for the sales and marketing teams, while a role-based automated approval process ensures data quality and security.
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Results

PIM ensures faster operations and boosts efficiency

Implementation of the PIM solution has facilitated Rough Country with substantial advantages, streamlining operations for the sales and marketing teams by eliminating manual processes. Integration of the ACES database with PIM ensures accurate compatibility mapping, enhancing fitment association between products and vehicles. This not only drives efficiency within the sales and marketing teams but also guarantees that only verified product data is published on different sales channels. As a result, customers now have access to correct, complete, and updated information about aftermarket automotive products, significantly improving their experience and satisfaction.
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Key Results

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Shortened Time to market
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Reduced duplicate data
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reduced Cost of Ownership
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