Website Provides Personalized Advice Based on Mother’s Life Stages
One of Danone subsidiaries named Sarihusada which owns the SGM brand. Sarihusada produces nutritional products for pregnant women and mothers with a variety of flavors, reasonably priced, and has international standards. Sarihusada operates since 1954.
The brand wanted to provide end to end journey for motherhood life stages from pregnancy stage until toddlers. It wants a system where can detect the life stages and gives the best advice automatically to ensure the wellbeing of both the mothers and the child.
A loyalty system was created to cater to the objectives named Klub Bunda SGM. It was developed using Pimcore technology to store a magnitude of the mothers and the child's data to ensure the system delivers the right content, right offering to the right target audience. Pimcore is being utilized to update the content on the website and apps and deliver the content accordingly to the consumer’s life stages.
The solution significantly reduces the operational efforts by automating the delivery of content and products as well s identifying the mother’s life stages. Moreover, the target audience's positive advocacy has increased to the brands.
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