Case Study: Tailor-made appearance for keypad professional Sateco

Sateco is a leading supplier of precision parts made of silicone. With the generation change in management, the group is also getting a new look for customers. The website created with Pimcore convinces with simplicity, clear structures, user-friendliness and ease of use.

Initial Situation & Business Needs

Sateco undertook a redesign of its corporate design. They were no longer satisfied with the appearance and content of the previous website, a fresh, innovative and informative appearance was needed. The Google ranking was too weak, and products and references were not easy enough to find. Adding information in several languages was time-consuming.

Clear structures and maximum user-friendliness were central to Sateco’s new concept. With the new website, content was to be conveyed in a light-footed and precise manner. Product groups, application examples and references were to be quickly found and attractively presented. The website had to be very flexible in design, but at the same time efficient and intuitive to use.

Awareness among potential customers and employees should be increased and the presence in the international area promoted. Due to the worldwide activity, a bilingual website in German and English is essential; in addition, the site should also be accessible in Chinese and Japanese in the future.

Pimcore Solution

Based on a design concept by Kieweg und Freiermuth AG, Brunner Medien was able to develop the new website in close exchange with the client. A clear product management was created so that the many different products are always sensibly categorised and uniformly presented. New products can be easily created in the DAM system and immediately presented online, images are automatically rendered web-optimised. The same applies to the reference database, which can be used to attractively present representative business partners from various application areas with their logos.

Various customised modules have been developed, which enable Sateco to design the website individually, but still in a coherent design. Different call-to-actions can be defined centrally. Based on page information, the correct action is output in each case. For the call-to-actions, a corresponding set of rules was also created so that enquiries always reach the responsible department or company. In addition to programming and technical implementation of the new website, Sateco also commissioned us with support in setting up an analysis and reporting system.

"Appealing, modern design. Simplicity, clear structures and clarity not only in menu and navigation. High functionality and user-friendliness. All supported by Pimcore."

Business Results

Sateco AG now has a modern and clear website that is optimally displayed on all devices. The new website can be maintained efficiently and flexibly by the operators. Thanks to the customised databases, large amounts of information and data can be easily managed and finding products and solutions is very easy for visitors. Customer enquiries always reach the responsible office automatically, which makes additional interfaces unnecessary. The desired expandability for other languages and markets has already been technically implemented.