Case Study

Powerful CMS For a Trade Fair Circuit

Smau is a trade fair that has been supporting companies and professionals for over 50 years, through its impressive roadshow in Italy and Europe. The goal is to meet the need for innovation by promoti…

Travel & Hospitality DXP/CMS PIM/MDM DAM Data Centralization EMEA

Reduced Time To Market

60% Reduced Duplicated Data

Reduced Product Returns

Challenge

Challenge The main challenge was the complexity of a trade fair circuit. Graphics and technological features had to be completely redefined: customers needed access to a relationship platform that connects companies to the entire system of innovation. The platform needed to include digital players, …

Solution

Solution For the development of this project, Pimcore is the ideal choice due to it's CMS, PIM, and DAM (including images, videos, and documents). Pimcore is also a powerful asset when managing the relationship among all subjects, thus becoming a single hub for the Smau back office. It is possible t…

Results

Results Thanks to the use of Pimcore, it is possible to have complete control over the site contents. With its powerful CMS, the updating of contents has become fast and intuitive, increasing user-related operations and content consumption. Customer Framework allows users to manage both the Workshop…

Customer Key Facts

2,49

Mio. Euro Turnover

Employees

Locations

Challenge

The main challenge was the complexity of a trade fair circuit. Graphics and technological features had to be completely redefined: customers needed access to a relationship platform that connects companies to the entire system of innovation. The platform needed to include digital players, startups, incubators, accelerators, training courses, and registration for events.

Smau innovation event website homepage featuring Live Show hero image and program navigation

Solution

For the development of this project, Pimcore is the ideal choice due to it's CMS, PIM, and DAM (including images, videos, and documents). Pimcore is also a powerful asset when managing the relationship among all subjects, thus becoming a single hub for the Smau back office. It is possible to manage the institutional content, the roadshow stages as mini sites (including registration), and the event availability.

Smau personalized visitor portal showing upcoming events schedule for Berlin Paris Taranto and Milano

Results

Thanks to the use of Pimcore, it is possible to have complete control over the site contents. With its powerful CMS, the updating of contents has become fast and intuitive, increasing user-related operations and content consumption. Customer Framework allows users to manage both the Workshop part and the trade fair events with complete control over the participants. Visitors are organized, profiled, and segmented for customized content.

Smau mobile app search interface showing event categories including Roadshow and Industry 4.0

Key Results

45%

Reduced Time To Market

60%

Reduced Duplicated Data

20%

Reduced Product Returns

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Powerful CMS For a Trade Fair Circuit