Deployed a Digital Platform for Tractmotor

Founded in 1975, Tractmotor Parts (M) SDN BHD is a Malaysia-based dynamic company that is geared for today’s challenges to equipment and spares parts for agriculture, supply machinery, light construction, and manufacturing sectors. It has grown to be one of the leaders in the industry in Malaysia, supported by overseas manufacturers and suppliers.

Tractmotor wanted to build a digital solution that allows for centralized management of product data & media assets. The solution streamlines various data management processes for the client. The client leverages automated product catalog update, varied price structure management, getting an understanding of customers’ behavior, improved collaboration with suppliers, and more.

Pimcore Gold Partner
Customer
  • Tractmotor
Solution Partner
Products Used
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Customer Key Facts

1
Locations
30
Employees
8000
Products
300
Customers
Challenge

Effective management of a huge volume of automobile spare parts products

Tractmotor used to manage its large volume of product data, related to automobile spare parts, in a scattered way that caused a lot of challenges for their business. They wanted to address various issues related to product information management and media asset management for the automobile parts they are selling. The major challenges of the client involved - Manual product catalog management - Product data and media files were managed manually in a scattered way - Inaccurate product information results in business loss - Lack of collaboration with suppliers - The Account Management System and Inventory Management System were not synchronized. It created communication gaps and resulted in a loss in sales revenue - Knowledge transfer amongst the stakeholders become difficult in the absence of a centralized data repository - Lack of insights on customers’ buying pattern that impacts the client’s strategic business decisions
Solution

Engineered a digital platform that manages product data and media centrally

Credencys developed & implemented a web-based digital platform for Tractmotor using Pimcore technology. We have utilized Product Information Management (PIM), Digital Asset Management (DAM), and Digital Commerce capabilities of Pimcore. The client can manage the products, media, and commerce-related activities from a single platform. Product Information Management (PIM) allows the client to manage all the products seamlessly & securely as well as access the updated catalog with the latest product details on the go. Digital Asset Management (DAM) helps Trackmotor manage all media assets like pictures, videos, documents, etc. of the automobile spare parts in a centralized repository. Digital Commerce Platform allows the client to manage different price levels for different products for different clients accurately. The client can generate quotes & offers for customers from the digital platform. The digital platform helps Tractmotor go online with an e-commerce platform.
Results

Improved time-to-market

Tractmotor can enrich their product information and improve product data quality by managing and aggregating the product data and relevant media assets. They can launch complete and accurate information about the automobile products and spare parts on the web portal that improves the time to market the products.

Key Results

58 %
Shortened Time to market
-33 %
Reduced duplicate data

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