Building brand trust and loyalty with platform for user-generated fuel consumption data
The Tyrolean family company Lindner produces tractors and transporters for alpine mountain and grassland farming, cultivated agriculture and the municipal sector. In 2018, Lindner manufactured a total of 1.200 tractors and transporters of the Geotrac, Lintrac and Unitrac brands in Kundl. Lindner's export quota is 55%.
The Spritsparmeisterschaft is a fuel saving championship, where Lindner drivers participate with their fuel consumption statistics. Thus it is a tool to obtain user-generated consumption data to support brand trust and provide a further touch point for innovative and playful brand interaction.