Building brand trust and loyalty with platform for user-generated fuel consumption data
The Tyrolean family company Lindner produces tractors and transporters for alpine mountain and grassland farming, cultivated agriculture and the municipal sector. In 2018, Lindner manufactured a total of 1.200 tractors and transporters of the Geotrac, Lintrac and Unitrac brands in Kundl. Lindner's export quota is 55%.
The Spritsparmeisterschaft is a fuel saving championship, where Lindner drivers participate with their fuel consumption statistics. Thus it is a tool to obtain user-generated consumption data to support brand trust and provide a further touch point for innovative and playful brand interaction.
Customer Key Facts
80Mio. Euro Turnover
Valid Data & playful promotion of a new service: TracLink mobile
There are two challenges solved with the Spritsparmeisterschaft application: On the one hand customers appreciate reliable fuel consumption data of vehicles before purchasing a vehicle. For older models this was not provided on a large scale. On the other hand Lindner Traktoren is extending their portfolio with add-on-services to their vehicles to a transportation service provider. A new product line is introduced "TracLink" that is able to provide drivers with data and insight on vehicle status and usage. But how to introduce this new service in a playful and engaging manner?
API-based scalable platform setup
The Spritsparmeisterschaft is a fuel-saving championship, where Lindner drivers participate with their fuel consumption statistics. As a technical basis Master Data Management (MDM) and Customer management framework (CMF) are used. Various APIs data is imported and matched to a particular vehicle ID. One API obtains data from an Azure cloud platform where transmitted data via a connected vehicle dongle (called “TracLink Mobile”) is analysed. Another API obtains user data from the Lindner community, where lindner drivers can enter their fuel log manually (pitstop, driving activities). Based on the provided data we calculated the average fuel consumption and ranked the drivers accordingly.
"With Pimcore being a scalable and continuously extended system, further projects to create a digital ecosystem for Lindner Traktoren of coherent webservices are already in the making."
Playful and seamless brand interaction
Lindner Traktoren disposes of first-hand fuel consumption data filled out by actual Lindner drivers. Thus it is a tool to obtain user-generated consumption data to support brand trust and provide a further touch point for innovative and playful brand interaction. From a technical standpoint a major leap forward was the setup of one single version of truth when it comes to customer data: The core of this platform is available only for registered users (via Lindner community access, facebook and google connect, or new registration with double-checking by Lindner admins.) This tool will evolve to a cornerstone of the Lindner drivers' community and serve as the central user identity management and profiling tool.
↓Reduced duplicate data
↓Reduced Bounce Rate