Case Study: The Best Customer Experience in the Purchase of a House
Van Wanrooij is a family business that creates new living environments every day. They have been building and developing houses for over 50 years in the provinces of Noord-Brabant, Gelderland and Utrecht in the Netherlands.
In 2021, Van Wanrooij started their journey toward creating the best digital landscape within the housing sector. To reach this goal, they joined forces with digital agency NOBEARS, experts in building great customer experiences. For their new online environment, Van Wanrooij had defined two focus areas: creating an intuitive new registration tool and combining all project websites within one Pimcore platform.
Customer Key Facts
Matching our technology with the company philosophy
The ultimate goal for Van Wanrooij was to create an optimal customer journey for potential buyers, offering a transparent and simple process to purchase a home. The houses that Van Wanrooij develops are all based on the same standards and layouts but have their own look and feel. This ensures a high degree of (cost) efficiency. Van Wanrooij was looking for a digital partner and a technology that could renew their digital landscape according to the same philosophy.
An extensive platform based on data
NOBEARS developed a multisite environment (for the corporate website and the various project websites) together with a new registration module. Additionally, several third-party integrations were added: both their CRM and marketing automation tool Active Campaign were connected to Pimcore. This way all information collected with the registration forms is now forwarded to the correct systems. The integration with Active Campaign also resulted in the possibility to recognise recurring visitors. This allows Van Wanrooij to build extensive customer profiles and provides visitors with information that is highly relevant. Lastly, with the help of the Pimcore data objects, a tree structure has been set up. This way Van Wanrooij can create a new project, phases, housing types and construction statistics in one go.
No more technical limitations
Van Wanrooij no longer experiences technical limitations when creating new project websites and has made enormous improvements in efficiency. By smartly deploying automated triggers, the system now shows visitors the right information at the right time, based on the stage a project is in. And most importantly: by using customer profiles Van Wanrooij guides (potential) customers during their search for a home, offering them the best experience possible.