Case Study

VHV

Verlag Heinrich Vogel is a brand of TECVIA GmbH and Germany's leading specialist transport publisher.

Media & Publishing DXP/CMS PIM/MDM Digital Commerce Self-Service Portal Website Relaunch

WebsiteTraffic

Conversions

Challenge

Challenge A modern design and a target-group-specific approach on websites are crucial in order to make a professional and contemporary impression and to address the needs and interests of the target group in a targeted manner. An appealing layout and a clear target group approach improve the user e…

Solution

Solution Due to the individual interests of the different target groups (specialist advisors, driving instructors and driving instructors) and the different interfaces between these target groups, the decision was made to implement Pimcore. The experts at valantic were able to process two domains us…

Results

Results After an intensive project phase in which a solution was found for the client's requirements to address separate target groups, Verlag Heinrich Vogel now presents itself to separate target groups on two modern websites. Both sites offer information and added value on the topic of "learning t…

Customer Key Facts

1

Locations

8.000

Customers

Challenge

A modern design and a target-group-specific approach on websites are crucial in order to make a professional and contemporary impression and to address the needs and interests of the target group in a targeted manner. An appealing layout and a clear target group approach improve the user experience and encourage visitors to identify with the website's offering. Targeting two different target groups (B2B and B2C) and the resulting improved usability and operability were the main objectives of the website redesign for driving instructors, specialist advisors and learner drivers. The requirements in this context also included the development of a new, contemporary design concept that can be adapted to different target groups.

Vogel System driving school website homepage showing instructor and student high-fiving through car window

Solution

Due to the individual interests of the different target groups (specialist advisors, driving instructors and driving instructors) and the different interfaces between these target groups, the decision was made to implement Pimcore. The experts at valantic were able to process two domains using a single system. As requested by the customer, a more modern and suitable layout was designed for the websites at the same time, so that learner drivers, driving instructors and expert advisors can now each navigate intuitively on their own domain and find relevant information more easily. In addition, new features have been added with the login area for driving instructors and the specialist advisor search. These make navigation easier and ensure a faster connection between learner drivers and specialist advisors. A new store integration and a connection to the internal merchandise management system have also been developed. Thanks

"Pimcore has enabled us to build not just one, but two customized solutions for the customer and to respond specifically to their wishes and needs. The intuitive operation enables efficient editing of the site. The greatly improved usability ensures a significant increase in conversions. Thanks to Pimcore, VHV was able to get much closer to its target groups."

Susanne Einsiedl

Team Lead Digital Experience, valantic

Results

After an intensive project phase in which a solution was found for the client's requirements to address separate target groups, Verlag Heinrich Vogel now presents itself to separate target groups on two modern websites. Both sites offer information and added value on the topic of "learning to drive" and address their individual interests and needs more precisely, taking into account the B2B (driving schools and driving instructors) and B2C (learner drivers) approach. And it is precisely tailored communication that makes it possible to reach potential customers more effectively and attract their attention. By splitting up the websites and improving usability, good conditions are in place for successfully addressing target groups and achieving communication goals.

Vogel System driving school app promotion featuring Dein Weg Dein Schein campaign on desktop and mobile

Key Results

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WebsiteTraffic

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Conversions

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VHV

Customer Key Facts

1