Case Study: Two new websites for Verlag Heinrich Vogel with a new look and a separate target group approach
Verlag Heinrich Vogel is a brand of TECVIA GmbH and Germany's leading specialist transport publisher.
The customer publishes specialist books, customer media, multimedia products and teaching and learning materials. In order to attract more traffic, raise awareness and optimize the reputation, a new website with several special features was needed. Pimcore was the perfect choice for all requirements.
Customer Key Facts
One solution for two websites
Special Solutions for various target groups
Due to the individual interests of the different target groups (specialist advisors, driving instructors and driving instructors) and the different interfaces between these target groups, the decision was made to implement Pimcore. The experts at DGTLS were able to process two domains using a single system. As requested by the customer, a more modern and suitable layout was designed for the websites at the same time, so that learner drivers, driving instructors and expert advisors can now each navigate intuitively on their own domain and find relevant information more easily. In addition, new features have been added with the login area for driving instructors and the specialist advisor search. These make navigation easier and ensure a faster connection between learner drivers and specialist advisors. A new store integration and a connection to the internal merchandise management system have also been developed. Thanks