B2B store in perfection ‒ noble products and efficient customer journey
Victor Meyer AG is a company of the Markus Hans Group and a competence center for tableware and catering supplies. Its customers include restaurants, hotels, clinics and nursing homes.
The Markus Hans Group needed a powerful e-commerce platform with diverse functions for the Swiss-wide clientele of its subsidiary Victor Meyer AG. This central building block in the entire cross-channel marketing leads to more reach and significantly streamlined processes. The result is a Pimcore-based online store with a continuous customer journey, intuitive UI/UX design and numerous B2B commerce features.
Customer Key Facts
Significant simplification of store management
Victor Meyer AG sells a very large number of articles to customers from various industries. Accordingly, it needed a well-designed online store that meets every customer need. The management of the store in the background was to be significantly simplified, while at the same time customers were to receive clear added value with a wide range of filter functions and comparison options. The competence of the company and the quality of the brands offered were to be expressed in the web store.
Webshop as a core element in cross-channel marketing
The very well structured and maintained data provided the perfect basis. From this, a B2B store with individual features and diverse filter functions could be realized within a short time. The brands carried are presented in detail and in an aesthetically stimulating manner, Victor Meyer AG appears as an all-round professional partner with a broad and high-quality product range. The ordering process is designed very intuitively for all users and even B2B-relevant aspects such as discount details are clearly visible.
Streamlined ordering process and easy data management
Victor Meyer’s customers can now very easily find the right products for their specific needs: The comprehensive filter options and product details make it easy for B2B customers, and the online store enables a very fast purchasing process. It thus ideally complements personal and telephone consultation for quick decision-makers or also for repeat orders. At the same time, a print publication created automatically from Pimcore completes the cross-channel experience. This allows customers to be addressed and comprehensively informed via various touchpoints. The management of these different channels always remains easy to handle and flexible.
60%Shortened Time to market
20%higher market penetration