Case Study: A Leading Tour Operator Modernizes Its Website for Improved Experience

The vtours GmbH was founded in 2004 and is one of the leading dynamic tour operators in the German-speaking area, creating travel offers in real time. In the current fvw ranking of the organizers for the 2016/17 tourism year, the company is ranked 15th and currently employs 120 people.

Business Need

The challenges of the project were to create a modern and user-friendly website that displays  structured hotel data. The integration of 3rd party systems should be done easily - the Traveltainment Internet Booking Engine (IBE) and various customer service tools have to be integrated. For editors, the system should be easy to use and offer a variety of options. The website should be available in multiple languages and managed centrally. Since this is a sales channel, the site should withstand a high user load.

Pimcore Solution

Pimcore is used as a data management platform. Website content, product offerings and translations are maintained through the Platform. Since the website needs to be connected to different systems, a headless approach was chosen. So the Traveltainmant integration could be done easily. A light weight frontend retrieves the data through the Pimcore API or third party systems. Due to the chosen approach, the system also keeps a high user load. Using rights- and workflow-management, the editors only have the data for which they are responsible.

Business Results

By choosing Pimcore as Headless CMS a very flexible system could be provided. On the technical side it is very performant and offers a high degree of scalability and extensibility. For editors the effort to maintain the page has been reduced, while at the same time increasing the possibilities. That way offers can now be preconfigured and timed.

Pimcore Platinum Partner
Customer
  • vtours GmbH
Solution Partner
Industry
Products Used

Read more Pimcore success stories

Styria Tourism

With 11 regions, Styria Tourism is one of the largest tourism regions in Austria. The company has relied on Pimcore for the implementation of its digital strategy since 2010, making it one of the first and longest customers of Pimcore.
DXP/CMS, Travel & Hospitality

Hotel chain improves delivery of rich content to its customers

Bluserena is one of the most solid Italian hotel companies with 4-star resorts, 5-star hotels, and Convention Centers. With over 12,000 beds and 4,000 rooms, Bluserena offers the best tourist accommodation services in the Italian tourism industry. Bluserena needed a complete renovation of their existing website as it wanted to improve the delivery of rich content to its customers.
DXP/CMS, Travel & Hospitality

AI-supported website personalization for holiday destination

Kleinwalsertal is one of the top five tourist destinations in Austria. The new website features personalized content and adapts dynamically to its guests' needs and user behavior.
DXP/CMS, Digital Commerce, CDP, Travel & Hospitality

Pimcore DXP for Robintur, Italian Leading Tour Operator

Robintur Group, is leader in Italian Travel market with two brands: Robintur and Viaggi Coop. Its network is composed by 94 travel agencies directly owned and 170 affiliate agencies.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Travel & Hospitality

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories