Product data as key factor for success for online retailer

Contorion is an online store for industrial and trade supply. The extensive assortment covers a wide range of product categories, from screws to electrical and hand tools to work clothes of many renowned manufacturers. With high user-friendliness, a professional customer service and short delivery times Contorion revolutionizes the market for tools and industrial supplies via its eCommerce platform. To achieve this, Contorion relies on extensive, informative product data for more than 200,000 products.

Business Challenge

The goal of Contorion is to revolutionize the market for tools and industrial supplies via its e-commerce platform. To achieve this, Contorion relies on extensive, informative product data that enables B2B and B2C customers to quickly obtain a product’s complete details. Contorion was looking for a technical solution to consolidate data from multiple sources, different departments, and 500 suppliers, in order to improve their product descriptions’ quality and to simplify the company’s processes. Contorion chose to implement a Product Information Management System with Pimcore, which has enabled the start-up to continually improve product data as well as provide clients with a positive customer experience, thanks to a transparent comparison process.

Pimcore Solution

„Centralized data management has accelerated many internal processes, and enabled us to improve our product data in both a systematic and visionary way. Product data is a key factor for success in our business.“
Dr. Richard Schwenke, Founder & Managing Director of Contorion GmbH

Using Pimcore’s PIM, product information from different suppliers can be summarized into cogent article descriptions. This means the shop offers high-quality, consistent, complete and up-to-date information so customers can make better purchasing decisions. A user-friendly user interface makes it possible to quickly and efficiently define which supplier data is included in a product description, and which will be supplemented by other sources.

Business Results

Data from the shop system, shop front-end, asset storage and ERP are consolidated in Pimcore’s PIM system, aggregated, and from there can be centrally managed. Extensive tracking ensures that the origin and quality of the data is traceable, and its quality can be further improved. With the implementation, a foundation was laid for further measures that make it possible for Contorion to become the digital retailer for tools and industrial supplies online.

Pimcore Gold Partner
Client
  • Contorion GmbH
Partenaire Pimcore
Industrie
Produits
Visiter contorion.de

Plus de cas clients Pimcore

Digital Screens Accelerate Brand Awareness in Stores

Carrefour, a French multinational retailer, operates one of the largest hypermarket chains in the world. A network of screens installed at the entrance of the stores captures the entire customer journey of the shoppers.
DXP/CMS, Retail

Kitchen Retailer Accelerates Franchise Business With Pimcore Platform

As a company of the Otto Group, Küche&Co is the largest franchise system for fitted kitchen retailers in Austria and Germany. The multi-channel strategy integrates highly qualified personal advice in the studios with the eCommerce platform.
DXP/CMS, PIM, eCommerce, MDM, DAM, Retail

Augmentation de 80% du chiffre d'affaires du détaillant d'articles de

Intersport est le premier détaillant mondial d'articles de sport. Ils sont présents dans plus de 40 pays avec plus de 5.500 magasins dans le monde entier. Ils vendent une variété d'équipements sportifs pour les sports de plein air, les sports d'intérieur, le football, les sports d'hiver, la course et la forme physique.
DXP/CMS, PIM, eCommerce, DAM, Retail

Fashion Brand Increases Speed to Market With Pimcore PIM/MDM

Global lifestyle clothing brand GANT has a presence in 70+ countries with 740+ physical stores and a strong digital commerce focus. They have a total yearly turnover of more than $1.3 billion.
PIM, MDM, Retail

Plus de 82 000 clients font confiance à Pimcore. Découvrez nos 170 success stories.